Pooki’s Mahi® Founder/CEO Leslie Magsalay-Zeller Tests Two-Day Shipping Within the USA For National Grocery Chain

Summary: Founder/CEO Leslie Magsalay-Zeller shipping limited edition Pooki’s Mahi® 100% Kona Peaberry Coffee Pods June 2019 to VIP customers and subscribers; the updated packaging designs protect IP and brands - Pooki’s Mahi®, Komo Kitty℠, Kafpresso™, and Matcha Matcha Man® - from unauthorized resellers engaged in cybercriminal activities.

San Francisco, CA May 10th, 2019 

Silicon Valley-based Pooki’s Mahi® announced today Founder/CEO Leslie Magsalay-Zeller includes a national grocery chain to Pooki’s Mahi two-day shipping testing to improve existing processes and platforms. Pooki’s Mahi is on track to setting two-day shipping to the USA’s Lower 48 States, Alaska, and Hawaii as the new shipping standard. No membership fees. No minimum orders.

Pooki’s Mahi Founder/CEO Leslie Magsalay-Zeller explains, “I turned a 2018 supply chain FUBAR into an opportunity to reset Pooki’s Mahi operations. Pooki’s Mahi “Digital Beverage Supply Chain” is a Just In Time (JIT) supply chain model using existing processes, systems, and protected intellectual property (IP) I developed. Pooki’s Mahi mission is to become a ‘Digital Beverage’ known for an efficient supply chain. ‘Digital Beverage’ is a company goal to consistently deliver orders to USA based customers faster without adding a membership fee or requiring a minimum order requirement.”

The Silicon Valley technology executive explains, “First, I redesigned Pooki’s Mahi product packaging to control costs and to meet the two-day transit time. Second, I created a ‘Track My Order’ service providing customers real-time updates for their orders. Location and estimated delivery times are part of the full updates. Third, I improved Pooki’s Mahi fulfillment processes to pick, pack and ship orders by making existing templates better and easier to audit and analyze.”

“Retail customers are not great at selling luxury beverage products like Pooki’s Mahi 100% Kona coffee pods online because large retailers use traditional methods to market and sell new products. Often larger resellers could not provide big data sets so I can analyze the customer journey. Larger customers that rejected Pooki’s Mahi brands made very little progress tackling selling online. I decided to focus on growing Pooki’s Mahi top line revenue from existing customers and online retailers. I also decided on onboarding global retailers and customers whose primary focus was selling online. Big data analysis and customer feedback drive Pooki’s Mahi roadmap. The large customers headquartered in the US that previously rejected Pooki’s Mahi in 2013 want Pooki’s Mahi product catalog.” Pooki’s Mahi Founder/CEO Leslie Magsalay-Zeller further explains.

“Unlike marketplaces, Pooki’s Mahi does not charge a membership fee. Pooki’s Mahi® merchandise, fulfill and ship orders directly for global retailers, national grocery chains, luxury restaurants, and hotels. Pooki’s Mahi averages 45%-65% conversion rate for first-time customers. Pooki’s Mahi delivers shipments within two business days throughout the USA - Lower 48 states, Alaska and Hawaii. Today large customers have to use a 3rd party provider like Amazon Fulfillment (FBA) or InstaCart for last mile delivery. Customers pay for faster delivery through memberships like Amazon Prime,” explains the high energy Pooki’s Mahi Founder/CEO.

The top ten national grocery chain has locations throughout the United States. The national grocery chain was facing challenges in driving traffic to grow their online presence. The national grocery chain selected Pooki’s Mahi® for “Digital Beverage Supply Chain,” a model created by Founder/CEO Leslie Magsalay-Zeller. Pooki’s Mahi Digital Beverage Supply Chain model provides cost savings to the retailer. National retailer saves money from building a fulfillment and distribution center. The model offers Founder/CEO Leslie Magsalay-Zeller 100% control of Pooki’s Mahi supply chain, preserve margins, and opportunities to launch new products directly to customers.

The performance-driven brand is extremely selective on which customer will launch new products. Pooki’s Mahi owns driving brand discoverability, managing product information, and campaigns. Pooki’s Mahi entice interest through word of mouth product recommendations by existing customers on social media like Instagram, Facebook, LinkedIn, and Pinterest. Pooki’s Mahi does not engage in aggressive email drip campaigns or suspicious advertising such as “buy coffee to lose weight!”

The Silicon Valley-headquartered brand has currently made a subset of Pooki’s Mahi 100% Kona coffee pods available to the national grocery chain’s customers with favorable pricing and shipping times. Customers can purchase Pooki’s Mahi 100% Kona coffee pods, and Kafpresso™, a line of Nespresso coffee pods. Hawaii Kona Nespresso coffee pods are the first product in the Kafpresso™ product line.

Pooki’s Mahi continually measures the supply chain. Founder/CEO Leslie Magsalay-Zeller analyzes data collected and looks for patterns. Improvements to process and systems supporting Pooki’s Mahi supply chain are added to the company roadmap.

The Silicon Valley luxury beverage firm measured key performance indicators every month to determine which processes in operations or brand discoverability will be updated. There are three reasons Founder/CEO Leslie Magsalay-Zeller continuously improves Pooki’s Mahi supply chain. First, brand discoverability is impacted by the supply chain. Delivering an order late could lead to unhappy customers and a potential loss of repeat sales. Second, the Silicon Valley technology executive requires consistent deliveries for orders fulfilled and shipped by Pooki’s Mahi. Third, consistency breeds predictability. More comfortable to improve existing processes and platforms as well as provide better digital marketing campaigns to help customers discover Pooki’s Mahi brands.

The technology beverage brand is headquartered in Silicon Valley, California. Pooki’s Mahi currently offers complimentary standard shipping to the Lower 48 states with an average delivery time of over three days. Customers in some metros like San Francisco Bay Area or Los Angeles receive their shipments the day and no later than two days.

Pooki’s Mahi® national grocery chain customers can expect:

• Favorable pricing for the customer buying Pooki’s Mahi Matcha Matcha Man tea pods.
• Pooki’s Mahi is testing complimentary two-day shipping to Lower 48 states, Alaska, and Hawaii for Kona coffee pods in 8-6-4 packaging, and Kafpresso Nespresso coffee pods.
• Standard shipping to the Lower 48 states at zero cost to the customer.
• No extra discounts to buy Kona coffee pods, Kafpresso™ Nespresso coffee pods.
• No returns on food or beverage products.
• Orders are fulfilled in two business days. Order(s) will not ship if payment is not received.
• Signature required for select zip codes
• Fedex is Pooki’s Mahi transportation partner.
• USPS is used for shipments to USA military bases or customers with PO Box addresses.
• Online only. No phone calls. Product samples are not available.
• Founder/CEO Leslie Magalay-Zeller manages inventory for retailers like Amazon, Walmart, Overstock, Albertsons offering Pooki’s Mahi 100% Kona coffee pods.
• Pooki’s Mahi reserves the right to reject orders from marketplaces allowing unauthorized firms to sell counterfeit Pooki’s Mahi products.

The Silicon Valley-based food and beverage brand have grown without a loan or venture funding. Pooki’s Mahi Founder/CEO takes a high tech approach to develop and launch new products. The technology executive continues to build and improve architecture to support growing business selling on existing ecommerce platforms. Leslie Magsalay-Zeller designs, and introduce new Pooki’s Mahi® product lines. Pooki’s Mahi continues to update technology platforms supporting multiple channels. The Silicon Valley technology company is focused on manufacturing expensive 100% single origin specialty coffee under its Kona KaKao™, Kafpresso, and Kafpresso Hawaii Kona coffee Nespresso compatible brands; as well as Matcha Matcha Man® tea pods.

Kafpresso™ coffee capsules are not the same as 100% Kona coffee for Keurig 1.0, and 2.0 single serve coffee makers. Pooki’s Mahi®, Matcha Matcha Man® are registered trademarks of Pooki’s Mahi. Komo Kitty℠, Kafpresso™, The PMO Practice™, Kona KaKao™, Koffee KaKao™, and Kona Kafpresso™ are trademarks of Pooki’s Mahi. New Product Launch Introductions, Go To Market Planning, and supply chain frameworks are protected under VA 1-924-170.

About Pooki’s Mahi:
Pooki’s Mahi® is a Silicon Valley-based high tech company passionate about combining technology, operations excellence, and digital marketing to consistently launch the best Kona coffee pods, new private label Hawaii Kona coffee Nespresso capsules and custom coffee capsules to market. Pooki's Mahi was launched by Silicon Valley technology executive Founder/CEO Leslie Magsalay-Zeller. Pooki's Mahi owns the supply chain, sourcing the raw materials and global distribution channels. Pooki's Mahi mission is to change current supply chains into a just-in-time (JIT) model by using technology and processes to launch specialty coffees or teas into the market in a sustainable, or recyclable capsule. Certificate of Insurance is required to resell Pooki’s Mahi 100% Kona coffee pods, or Matcha Matcha Man tea capsules.

Customers partner with Pooki’s Mahi for the efficient supply chain, go to market launch and new product introduction expertise.  Global retailers, professional sports teams, luxury hotel chains, and corporate kitchens sell Pooki's Mahi®. Pooki's Mahi performance-driven executive team are recognized with 150+ protected IP, 100+ exits, and 50+ awards in technology, operations, and supply chain. Pooki's Mahi Kona coffee pods, Matcha Matcha Man® tea capsules, Kapfresso™ Kona coffee capsules has been a favorite of customers, charities, celebrities and athletes and have have been featured at red carpet events including Celebrity Gift Suites, award shows, and seen on several television shows. 

Disclaimer:
Important Notice Regarding Forward-Looking Statements

This press release contains certain forward-looking statements. Statements that are not historical facts, including statements about our perspectives and expectations, are forward-looking statements. The words “expect,” “believe,” “estimate,” “intend,” “plan” and similar expressions, when related to the Company and its subsidiaries, indicate forward-looking statements. These statements reflect the current view of management and are subject to various risks and uncertainties. These statements are based on numerous assumptions and factors, including general economic, market, industry, and operational considerations. Any changes to these assumptions or factors may lead to practical results different from current expectations. Undue reliance should not be placed on those statements. Forward-looking statements relate only to the date they were made, and the Company and its subsidiaries undertake no obligation to update forward-looking statements to reflect events or circumstances after the time they were made.

For more information on Komo Kitty℠ private label services, pods pricing, tea pods visit http://www.pookismahi.com. Follow Pooki’s Mahi on Instagram, Facebook, or Twitter to keep up with news insights to launching private label products. Visit Pooki’s Mahi online policies to learn about zero tolerance. New suppliers and vendors must provide a Certificate of Insurance to Pooki’s Mahi to be considered.

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