Pooki’s Mahi’s Definition of “What Is Pure Kona Coffee?”

Pooki’s Mahi’s Definition of “What Is Pure Kona Coffee?”

The purpose of our “Pooki’s Mahi’s Definition to ‘What Is Pure Kona Coffee?’” is to provide customers additional information on Hawaii’s coffee labeling laws, Kona Estate Extra Fancy coffee, Peaberry Kona coffee, 100% Kona coffee grades and Pooki’s Mahi’s commitment to consistently produce the best Kona coffee single serve pods to existing customers.

Pooki’s Mahi’s Guidance and Disclaimers

The purpose of our “What is ‘Pure’ Kona Coffee” is to provide context and basic information about the definition of “pure Kona coffee beans” used.  It is not a definitive guide on 100% Kona coffee.  We’ve included additional resource links for customers wanting learn more about Kona coffee.  

This guide will focus on what makes Pooki’s Mahi’s Kona coffee single serve pods  unique and different using our expertise in technology, supply chain management, m/ecommerce systems and data from our analytics.  

It will also guide customers on the differences between Kona coffee grades used in producing Kona coffee pods single serve cups.  Our guide’s goal is to provide insight, factors to consider when purchasing 100% Kona coffee single serve pods.  Using “pure” to label Kona coffee, advertise or market Kona coffee single serve pods is dangerous and leads to misconceptions and false advertisements.  Pooki’s Mahi takes a scientific approach to product labeling and advertising our prized 100% Kona coffee single serves.  We report questionable companies or any firm that participate in cyber-harassment or cyber-bullying to the appropriate authorities.

Key factors to consider when purchasing Kona coffee pods single serve cups

Not all Kona coffee is the same. Kona coffee has different coffee “levels” (grades).  Pooki’s Mahi coffee manufacturer sources and roasts the top grades of Kona coffee including the rare Peaberry Kona for the 100% Kona coffee single serve pods product lines.  No blends. High quality beans.

All of Pooki’s Mahi’s Kona coffees are inspected by Hawaii’s Department of Agriculture and certified for its origin. We’ve consolidated our sourcing, harvesting and roasting 100% Kona coffee under our Hawaiian coffee manufacturer headquartered in Hawaii.

Private label Pooki's Mahi Kona coffee pods @ https://custom.pookismahi.com/products/private-label-kona-coffee-pods


What is Pure Kona Coffee?

The definition of “pure Kona coffee” is subjective and is misinterpreted. Pooki’s Mahi takes a very scientific approach to the “pure Kona coffee” definition using product labeling laws for Kona coffee dictated by Hawaii’s Department of Agriculture.  Pooki’s Mahi's 100% Kona coffee single serve pods, peaberry Kona coffee single serves and 100% Kona Estate Extra Fancy coffee pods will serve as examples to illustrate Pooki’s Mahi’s stance on non-scientific definitions.

“Pure Kona Coffee” as a label does not exist and it isn’t approved by the State of Hawaii Department of Agriculture.  “Pure Kona Coffee” is used loosely in conversations.  

High level background on picking Kona Coffee Beans

Kona coffee is grown in the Kona coffee belt at 2500 feet on the side of Mauna Loa, Hawaii.  It is the world’s largest active volcano. The Kona coffee belt is often referred to as “Kona District” and  has been growing coffee for about 180+ years.  

Growing and harvesting Kona coffee beans are treated similarly to growing wine in Napa Valley.  The Hualalai mountainside impacts Kona coffee’s quality. Factors include but not limited to elevation, volcanic soil, water, pruning, fertilizing and cultivation. There are two options to picking Kona coffee beans.  

  1. Option one is to use machine to auto-pick the berries.  Coffee berries picked by machines are not consistent because the machinery will do a “blanket pick” on all coffee beans.  Machinery won’t know the difference between “red ripe coffee cherries” or. “coffee cherries.” This is a fast method that has the share of quality issues.

  2. Option two is to hire farmers to hand pick the coffee berries.  This is a more expensive route.  Kona coffee farmers pay the coffee cherry pickers by the hour to pick only red ripe coffee.  Kona coffee cherries are sorted to ensure quality Kona coffee beans will be roasted.  

Kona coffee beans are harvested from February through January.  From August through January Kona coffee trees are hand picked several times.  Each coffee tree provides approximately 15-20 pounds of coffee cherry resulting in two (2) lbs of coffee.

There are over 500+ Kona coffee farmers that grow Kona coffee beans.  Not all farmers are roasters.  

Product Labeling Law:  100% Kona Coffee vs. Kona Coffee Blend

Customer should be careful of buying “cheap” Kona coffee single serve pods.  Customers need to pay attention to the total percentage of Kona coffee beans used in the single serve.  

Coffee beans harvested from Kona, roasted and packaged into the final retail selling unit are 100% Kona coffee certified.  The final roasted batch is no longer considered 100% Kona coffee if any portion of Kona coffee beans are mixed with coffee beans from another region (like South America, Central America, Africa).  The end product is a 10% Kona Coffee Blend and not 100% Kona coffee.  The 10% indicates the total percentage of Kona coffee beans used in the retail selling unit.


  1. 10% Kona coffee blend - 10% of Kona coffee beans used
  2. 25% Kona coffee blend - 25% of Kona coffee beans used
  3. 100% Kona coffee - 100% of Kona coffee beans used

10% Kona blends means the high quality 10% Kona beans are usually mixed with lower grade beans from Brazil, Central America, Africa and Indonesia.


Pooki’s Mahi’s Policy on Kona Blends:

If Pooki’s Mahi uses 10% Kona coffee blends, we list the harvesting source of the remaining 90% according to the product labelling laws.  Per Hawaii’s Department of Agriculture manufactures are only required to list the total % of Kona beans used.  At Pooki’s Mahi we don’t believe this is enough.  We took a standard high tech approach by listing the full BOM (Bill of Materials) for the end product.  

The percentage of Kona coffee used must be prominently displayed. Examples:  “100% Kona Coffee” or “10% Kona Coffee.”  The following terminology is not considered authentic Kona coffee:

  • Pure
  • Kona Roast
  • Kona Style


What 100% Kona coffee single serve pods does Pooki’s Mahi (cup) manufacture?

Pooki’s Mahi is a premier custom promotional products cups manufacturers of five different 100 percent Kona coffee pods single serve cups for private label brands.  

Pooki’s Mahi’s popular 100 Kona coffee single serve pods:

What is Peaberry Kona coffee pods single serve cups?

Peaberry Kona coffee is classified as a a Type II Kona bean.  Type II coffee beans consist of one round bean per cherry. Peaberry Kona coffee bean is formed when one side of the flower fuses with the other leaving only one bean in the coffee cherry.  Most customers are familiar with a “normal” coffee bean.  Peaberries look like “peas,” “chickpeas” or smaller sized “garbanzo beans.”  

Peaberry Kona coffee tops the coffee bean classification because it is rare and production is limited.  Between 5% to 10% of each Kona coffee bean harvest qualifies as Peaberry.  Peaberry Kona coffee beans has a more concentrated flavor.  

Pooki’s Mahi’s Kona coffee manufacturer uses the state of the art coffee processing equipment to process the Peaberry Kona coffee in either a wet-mill equipment unit from Columbia or a drill mill machine from Brazil.

What are the best kona coffee?

Customers have a wide palate when tasting Kona coffee.  What is considered “best Kona coffee” in terms of taste for one customer will be different to a second or third customer.  Customers looking for the best kona coffee by value and/or price for Kona coffee pods single serve cups in an environmentally cup will be happy with Pooki’s Mahi’s 100% Kona coffee pods single serve cups.  

What is Kona Estate Extra Fancy Coffee?

Kona Estate Extra Fancy coffee beans earns the top Type I Kona bean ranking because it is the largest Kona coffee beans and more flavorful.  

100% Kona coffee Estate Extra Fancy is classified as a a Type I Kona bean.  Type I coffee beans consist of two round beans per cherry. Most customers are familiar with a Type I coffee bean because it consists of two beans per cherry, flat on one side, oval on the other.  Type I coffee beans looks like miniature footballs.

Other Kona coffee beans that are also classified as Type 1 Kona beans are Kona Fancy coffee, Kona Number 1 coffee, Kona Select coffee and Kona Prime coffee.

Customers looking for a simpler way to “rank” the Kona coffees should consider the following Kona coffee “ranking:”

  1. Peaberry ←- Most expensive and the highest “rank”
  2. Kona Extra Fancy
  3. Kona Fancy
  4. Kona No. 1
  5. Kona Select
  6. Kona Prime  <--Most affordable and the lowest “rank”


What makes Pooki’s Mahi’s “pure” Kona coffee single serve pods different?

There are a handful of Kona coffee brands that manufacture their own Kona coffee single serve pods.  Pooki’s Mahi’s competitors manufacture and sell a “basic” Kona coffee single serve pods made out of lower grade Kona coffee beans. Pooki’s Mahi is a custom promotional products manufacturers focused on delivering high quality top grade 100% Kona coffee single serve pods.  Kona coffee beans used passed Hawaii’s Department of Agriculture inspection and verified origins.  

Pooki’s Mahi custom design and single serve cup(s) manufactures the entire product line of Kona coffee single serve pods using Kona coffees graded Fancy, Extra Fancy and Peaberry.  We’ve set a very high bar for our entire supply chain, technology and go-to-market launches; we consistently exceed customers’ expectations.

Pooki’s Mahi’s popular 100 Kona coffee single serve pods:


Pooki’s Mahi’s Kona coffee pods single serve cups are medium bodied with floral aromas, light acidity and hints of sweetness. Coffee cuppers have often written about Kona coffees natural flavors like mocha, cedar, spicy, cinnamon, and slight taste of berries.


Pooki’s Mahi™, The PMO Practice™, and Matcha Matcha Man™ are trademarks of Pooki’s Mahi.  New Product Launch introductions, Go To Market Planning and supply chain frameworks are protected under VA 1-294-170.   


About Pooki’s Mahi:

Pooki’s Mahi™ is a Silicon Valley-based private label coffee pods and custom promotional products manufacturer offering Hawaiian 100% Kona coffee and award-winning private label teas in sustainable single serve cups. Private label brands partner with Pooki’s Mahi for the efficient supply chain, go to market launch and new product introduction expertise. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and athletes and seen on several television shows.  Pooki’s Mahi’s mission is to revolutionize the supply chain ecosystem to make it efficient by using technology in bringing the highest quality Kona coffees into the market in a sustainable, compostable cup. Hawaiian coffees are harvested/roasted in Hawaii, single serve cup manufactured in US and distributed to several fulfillment centers in the US.

For more information on Pooki’s Mahi custom private label coffee, single serve tea visit Pooki's Mahi Private Label & Custom Promotional Products site. Follow Pooki’s Mahi on Instagram, Facebook, or Twitter to keep up with news insights to launching custom promotional products. Pooki’s Mahi has a zero tolerance for firms engaged in cyber-bullying, cyber-criminal, slander, negative reviews, or cultural discrimination.  A single serve coffee maker of white / black cups and aloha islands competitors cyber-bullied Pooki’s Mahi Founder/CEO since 2014. The relentless negative campaigns, slander and IP bullying resulted in irreparable harm.  Once a cyber-bully, always a bully.


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