Founder/CEO Leslie Magsalay-Zeller Expands Pooki’s Mahi® Kafpresso™ Capsules With KrakaMoka™ Coffee

Summary:Founder/CEO Leslie Magsalay-Zeller introduces newly designed KrakaMoka™ coffee for Pooki’s Mahi® Kafpresso™ capsules compatible with Original Line Nespresso® single serve coffee makers to pilot new manufacturing line, test end-to-end supply chain, and to obtain feedback from VIP customers.

San Francisco, CA May 7th, 2019 

Silicon Valley startup Pooki’s Mahi® announced today it introduced Kafpresso™ KrakaMoka™ coffee capsules designed by Founder/CEO Leslie Magsalay-Zeller allowing Nespresso® espresso drinkers to explore 100% single-origin coffee with cacao, mocha tastes.

Pooki’s Mahi Founder/CEO Leslie Magsalay-Zeller explains, “The large customers headquartered in the US that previously rejected Pooki’s Mahi in 2013 want Pooki’s Mahi product catalog. Pooki’s Mahi luxury Kona coffee pods and Matcha Matcha Man® tea capsules were previously rejected. Several large global customers didn’t want to deal with start-ups or a Founder/CEO that never launched consumer products goods (CPG). I also learned very quickly. Large customers asked for a 40% discount to merchandise, fulfill and distribute Pooki’s Mahi products. Executives and decision makers at large customers were not technologists. Decisions to carry or not carry Pooki’s Mahi Kona coffee pods were made on opinions on packaging design, margins, and the amount of work needed to keep me from accessing big data sets. For Pooki’s Mahi Matcha Matcha Man® tea capsules, the decision was based on how much margins I was willing to lose. I decided to focus on growing Pooki’s Mahi top line revenue from existing customers and online retailers whose primary focus was selling online.”

“Pooki’s Mahi owns the supply chain; we manufacture, create and distribute luxury coffee pods and tea capsules. Converting new customers online is much easier for Pooki’s Mahi because we know our products, customer profiles that convert and have a baseline understanding of what it takes to convert new customers into repeat customers. I analyze big datasets looking for buying patterns, zip codes, interests, education, disposable income, product discovery journey in Pooki’s Mahi demographic market areas. Big data analysis and customer feedback drive Pooki’s Mahi roadmap. I'm very familiar with Pooki’s Mahi customer’s journey because I analyze big data sets such as demographic market areas, customer profiles and the customer’s path to discovering Pooki’s Mahi brands - Pooki’s Mahi, Matcha Matcha Man, Kafpresso™ Nespresso coffee pods, or Komo Kitty℠ private label services,” says the Silicon Valley technology executive. 

“I turned a 2018 supply chain FUBAR into an opportunity to reset Pooki’s Mahi operations with a Just In Time (JIT) supply chain model using existing processes, systems and protected IP I've developed. I built Pooki’s Mahi existing supply chain to support a just-in-time (JIT) manufacturing model enabling the company to control costs, manage inventory turns effectively, and to offer fresh roasted products to existing customers consistently. I manage Pooki’s Mahi® supply chain including sourcing raw goods. Identifying suppliers that passed Pooki’s Mahi stringent materials requirements was one of the biggest hurdles. I tri-source Pooki’s Mahi materials to avoid potential line-down issues. Pooki’s Mahi Kafpresso™ line of Nespresso® coffee pods are produced at an FDA certified manufacturing facility capable of producing millions of espresso coffee pods. Much easier for Pooki’s Mahi to introduce new products when primary, secondary and back-up suppliers consistently deliver materials under Pooki’s Mahi specifications,” explains Founder/CEO Leslie Magsalay-Zeller

The Silicon Valley executive explains, “I approved Pooki’s Mahi Kona Kafpresso™ as a new product in 2017 using an FDA certified manufacturing facility capable of producing millions of Nespresso® pods with an initial pilot launch date in 2018. Pooki’s Mahi® actively manages the supply chain, sources raw goods, and is requires operations to work in a Just In Time (JIT) model. Kafpresso™ Kona Nespresso coffee pods are the first single-origin espresso coffee capsule in Pooki’s Mahi new Kafpresso™ product line. Pooki’s Mahi Kafpresso™ product roadmap is full of new single-origin coffee, and Matcha Matcha Man® tea pods. Kafpresso™ capsules will launch throughout 2019 as part of Pooki’s Mahi Komo Kitty℠ Project.”

Pooki’s Mahi Founder/CEO Leslie Magsalay-Zeller designed Kafpresso™ KrakaMoka™ coffee capsules with software developers, product and systems architects in mind. The Silicon Valley technology exec was inspired by her time at Fortune 500 companies leading product launch teams. Conference rooms were a melting pot of colliding functions that rarely agreed to a product roadmap. Each functional area had their ideas for product launches.

Corporate break rooms served as a creative gateway, a mouthpiece for product development or launch executives. Wild, rich theories were challenged by cross-functional team members while drinking a vibrant, strong cup of coffee. Corporate cafeterias were the home for arts, music, and experimentation. The fusion of cultures from different functions and expressions by tastemakers made working at a Silicon Valley corporation exciting, wild, sophisticated and elegant. Pooki’s Mahi Founder/CEO Leslie Magalay-Zeller’s former employees, peers and executives were involved in music. Several employees were singers. Most colleagues had their band or were DJ’s at popular venues. 

Founder/CEO Leslie Magsalay-Zeller created Pooki’s Mahi Kafpresso™ KrakaMoka™ for the espresso drinkers. KrakaMoka™ has an elegant and delicate coffee profile suited for passionate tastemakers. Kafpresso™ coffee capsules is a product line of Nespresso coffee pods for use in with OriginalLine single serve coffee makers. The Silicon Valley executive qualified FDA certified manufacturing facilities capable of producing Kafpresso™ capsules in 2018. New operations locations have exceeded Pooki’s Mahi strict supply chain management requirements. Founder/CEO Leslie Magsalay-Zeller is quick to terminate relationships with underperforming firms. Pooki’s Mahi uses a scorecard and  “Pay For Performance” to measure operations.

The Silicon Valley executive is very involved in designing taste profiles for Pooki’s Mahi Kafpresso coffee pods. A team of licensed Q-Graders and sensory panel created taste profiles as defined by Pooki’s Mahi Founder/CEO specs. Licensed Q-Graders uses Specialty Coffee Association cupping protocols to measure the quality of coffee and extraction levels. Nutrition information, California Prop 65 and product information for Kafpresso™ KrakaMoka™ are designed onto the packaging label.  

Pooki’s Mahi Kafpresso KrakaMoka coffee is intense, with black and oriental notes. KrakaMoka is best consumed without adding sugar or milk. The complex KrakaMoka™ coffee has wild and floral notes. Few of Pooki’s Mahi customers experienced a strong exotic coffee with a creamy, velvety texture. The velvet texture cuts through milk. Kafpresso™ KrakaMoka™ coffee capsules are decadently aromatic, and easy on the tongue. Pooki’s Mahi VIP customers have reported tasting warm notes of fruit jam, and orange blossom flowers. 

Founder/CEO Leslie Magsalay-Zeller sourced single-origin coffee beans through direct trade relationships. Good single-origin coffee beans will create the perfect crema. Perfect crema is the signature foam that rests on top of a freshly pulled shot of espresso. The presence of an ideal crema indicates a high-quality, well-ground coffee and a clean manufacturing line. Perfect crema from Pooki’s Mahi Kafpresso coffee capsules gives KrakaMoka™ a fuller flavor, and more prolonged aftertaste than drip coffee or traditional pods for single serve coffee makers. Pooki’s Mahi uses a Just-In-Time (JIT) supply chain process to manufacture Kafpresso capsules. The JIT manufacturing process ensures Pooki’s Mahi coffee subscribers, and VIP customers receive fresh roasted KrakaMoka espresso from green coffee beans. 

Kafpresso KrakaMoka will be available in limited quantities to Pooki’s Mahi existing coffee subscribers, and VIP distributors resellers. Fulfillment for Kafpresso KrakaMoka will be handled out of Pooki’s Mahi California headquarters or operations facilities. 

Pooki’s Mahi VIP customers like active coffee subscribers should receive a complimentary shipment of Kafpresso™ KrakaMoka™ in 2019. Founder/CEO Leslie Magsalay-Zeller allocated units to a small number of approved resellers. Select retailers like international grocery chains, hotels, and global marketplaces will begin shipping KrakaMoka™ espresso capsules in 2018.

Kafpresso™ KrakaMoka™ pilot launch is managed by Silicon Valley Founder/CEO Leslie Magsalay-Zeller. Pooki’s Mahi controls the design, manufacturing, and distribution of the prized KrakaMoka espresso capsules. Kafpresso™ KrakaMoka™ available for purchase on Pooki’s Mahi as a coffee subscription. Limited quantities are available for wholesale coffee club members or as an approved VIP Reseller Distributor. Certificate of insurance is required to resell Pooki’s Mahi Kona Kafpresso™.

Pooki’s Mahi 100% KrakaMoka™ coffee customers can expect:

• Kafpresso™ KrakaMoka™ capsules made from single-origin naturally dried 100% Arabica coffee beans.
• KrakaMoka™ is the sixth single-origin coffee added to Kafpresso™ coffee capsules.
• KrakaMoka™ coffee capsules for use in Original Line Nespresso coffee brewers.
• (20) KrakaMoka™ coffee capsules in each ship-ready mailer.
• Nutrition information, KrakaMoka™ coffee product info visible on each package.
• Kafpresso™ KrakaMoka™ coffee capsules available as a one-time purchase or coffee subscription.
• Kafpresso™ KrakaMoka™ sold in limited quantities for Pooki’s Mahi wholesale coffee club or VIP reseller distributor programs.
• Kafpresso™ KrakaMoka coffee capsules available as a Limited Edition.
• No returns on beverage products. Product samples are not available.
• Pooki’s Mahi testing complementary two-day shipping to Lower 48 states, Alaska, and Hawaii for Kafpresso™, a line of Nespresso coffee pods.
• Complimentary shipping offered for Pooki’s Mahi Kona coffee pods, Hawaii Kona coffee Nespresso capsules, Matcha Matcha Man® tea capsules.
• Fedex is Pooki’s Mahi transportation partner.
• USPS is used for shipments to USA military bases or customers with PO Box addresses. 

The Silicon Valley-based food and beverage brand have grown without a loan or venture funding. Pooki’s Mahi Founder/CEO takes a high tech approach to develop and launch new products. The technology executive continues to build and improve architecture to support existing ecommerce platforms. Leslie Magsalay-Zeller designs introduce Pooki’s Mahi® product lines and continues to update technology platforms supporting multiple channels. The Silicon Valley startup is focused on manufacturing expensive 100% single origin specialty coffee under its Kona KaKao™, Kafpresso, and Kona Kafpresso brands; as well as Matcha Matcha Man® tea pods.

Kafpresso™ coffee capsules is not the same as 100% Kona coffee for Keurig 1.0 and 2.0 single serve coffee makers. Pooki's Mahi®,Matcha Matcha Man® are registered trademarks of Pooki’s Mahi. Komo Kitty℠, Kafpresso™, The PMO Practice™, Kona KaKao™, Koffee KaKao™, and Kona Kafpresso™are trademarks of Pooki’s Mahi.New Product Launch Introductions, Go To Market Planning, and supply chain frameworks are protected under VA 1-924-170.

About Pooki’s Mahi:
Pooki’s Mahi® is a Silicon Valley-based high tech company passionate about combining technology, operations excellence, and digital marketing to consistently launch the best Kona coffee pods, new private label Hawaii Kona coffee Nespresso capsules and custom coffee capsules to market. Pooki's Mahi was launched by Silicon Valley technology executive Founder/CEO Leslie Magsalay-Zeller. Pooki's Mahi owns the supply chain, sourcing the raw materials and global distribution channels. Pooki's Mahi mission is to change current supply chains into a just-in-time (JIT) model by using technology and processes to launch specialty coffees or teas into the market in a sustainable, or recyclable capsule. Certificate of Insurance is required to resell Pooki's Mahi 100% Kona coffee pods, or Matcha Matcha Man tea capsules. 

Customers partner with Pooki’s Mahi for the efficient supply chain, go to market launch and new product introduction expertise.  Global retailers, professional sports teams, luxury hotel chains, and corporate kitchens sell Pooki's Mahi®. Pooki's Mahi performance-driven executive team are recognized with 150+ protected IP, 100+ exits, and 50+ awards in technology, operations, and supply chain. Pooki's Mahi Kona coffee pods, Matcha Matcha Man® tea capsules, Kapfresso™ Kona coffee capsules has been a favorite of customrees, charities, celebrities and athletes and have have been featured at red carpet events including Celebrity Gift Suites, award shows, and seen on several television shows. 

Disclaimer:
Important Notice Regarding Forward-Looking Statements
This press release contains certain forward-looking statements. Statements that are not historical facts, including statements about our perspectives and expectations, are forward-looking statements. The words “expect,” “believe,” “estimate,” “intend,” “plan” and similar expressions, when related to the Company and its subsidiaries, indicate forward-looking statements. These statements reflect the current view of management and are subject to various risks and uncertainties. These statements are based on multiple assumptions and factors, including general economic, market, industry, and operational considerations. Any changes to these assumptions or factors may lead to practical results different from current expectations. Excessive reliance should not be placed on those statements. Forward-looking statements relate only to the date they were made, and the Company and its subsidiaries undertake no obligation to update forward-looking statements to reflect events or circumstances after the time they were made.

For more information on Pooki’s Mahi custom private label coffee, pods pricing, tea pods visit www.pookismahi.com. Follow Pooki’s Mahi on Instagram, Facebook, or Twitter to keep up with news insights to launching private label products. Visit Pooki’s Mahi online policies to learn about zero tolerance.

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