Founder/CEO Leslie Magsalay-Zeller Sells Out Pooki’s Mahi® Kona Extra Fancy Coffee Pods

Summary: Founder/CEO Leslie Magsalay-Zeller Kafpresso™ coffee pods replace Kona Extra Fancy capsules while enabling consistent two-day shipping in all USA - Lower 48 states, Alaska, and Hawaii.

San Francisco, CA June 4th, 2019 

Silicon Valley-based beverage brand Pooki's Mahi® announced today Founder/CEO Leslie Magsalay-Zeller transitions individually wrapped Kona Extra Fancy coffee capsules to the new Kafpresso™ coffee pods designs. Kafpresso™ Nespresso coffee pods designs enable Pooki's Mahi® to meet a company goal of consistent two-day shipping in all USA - Lower 48 states, Alaska, and Hawaii with no membership fees or minimum order requirements.

Pooki's Mahi Founder/CEO Leslie Magsalay-Zeller explains, "I turned a 2018 supply chain FUBAR into an opportunity to reset Pooki's Mahi operations with a Just In Time (JIT) supply chain model using existing processes, systems, and protected intellectual property (IP) I developed. Pooki's Mahi mission is to become a 'Digital Beverage' known for an efficient supply chain. 'Digital Beverage' is a company goal to consistently deliver orders to USA based customers faster without adding a membership fee or requiring a minimum order requirement."

The Silicon Valley technology executive explains, "First, I redesigned Pooki's Mahi product packaging to control costs and to meet the two-day transit time. Second, I created a 'Track My Order' service providing customers real-time updates for their orders. Location and estimated delivery times are part of the full updates. Third, I improved Pooki's Mahi fulfillment processes to pick, pack, and ship orders by making existing templates better and easier to audit and analyze."

"Unlike marketplaces, Pooki's Mahi does not charge a membership fee. Pooki's Mahi® merchandise, fulfill and ship orders directly for global retailers, national grocery chains, luxury restaurants, and hotels. Pooki's Mahi averages 45%-65% conversion rate for first-time customers. Pooki's Mahi delivers shipments within two business days throughout the USA - Lower 48 states, Alaska and Hawaii. Today large customers have to use a 3rd party provider like Amazon Fulfillment (FBA) or on-demand services like UberEats or InstaCart for last mile delivery. Customer and brand owners pay for a delivery charge through memberships like Amazon Prime," explains the high energy Pooki's Mahi Founder/CEO.

Founder/CEO Leslie Magsalay-Zeller redesigned Pooki's Mahi operations to obtain 100% control in a Just-In-Time (JIT) supply chain model. Pooki's Mahi redesigned packaging to meet a company goal of two-day shipping throughout the USA - Lower 48, Alaska, and Hawaii. Pooki's Mahi passes the cost to fulfill and shipping to the customer depending on the channel.

Pooki's Mahi Founder/CEO Leslie Magsalay-Zeller experiences leading new product launches for product teams at Fortune 500 companies inspired the company's supply chain redesign. Platforms integrating product lifecycle management processes between companies helps existing supply chain efficient. Supply chains have limits to controlling the cost to manufacture, fulfill, and ship environmentally friendly products. One option is for firms will pass the total cost of goods sold, manufacturing and operations overhead to the customer. The second option is to rebuild and force a JIT model in the existing supply chain. The high energy Silicon Valley technology executive opted to build the supply chain to give Pooki's Mahi 100% control.

Founder/CEO Leslie Magsalay-Zeller designed Pooki's Mahi Just-In-Time (JIT) supply chain processes eliminate the waste generated from available materials to manufacture Kafpresso coffee pods. The improved supply chain gives the Silicon Valley technology executive 100% control of Pooki's Mahi operations, and digital marketing while protecting the company's IP and brands. Pooki's Mahi "Digital Beverage Supply Chain" framework serves as the foundation for Komo Kitty℠ services for private label products. Pooki's Mahi replenishes inventory in quarterly increments. Fulfillment for Pooki's Mahi Kona KaKao coffee pods conducted out of the California headquarters or operations facilities.

The Silicon Valley beverage firm prioritizes technology, analytics, and operations to drive over 90% savings. Founder/CEO Leslie Magsalay-Zeller repeating savings come from Pooki's Mahi logistics, suppliers, manufacturing, fulfillment, and digital marketing.

Existing customers purchasing Pooki's Mahi 100% Kona Extra Fancy coffee pods will be transitioned to medium roasted 100% Kona coffee pods in 8-6-4 packaging. Pooki's Mahi uses 100% Kona coffee graded Fancy, Fancy or Peaberry Kona coffee beans in their Kona KaKao™ coffee pods. Pooki's Mahi is testing free two-day shipping throughout the USA - Lower 48 states, Alaska, and Hawaii. Founder/CEO Leslie Magsalay-Zeller transitioning Pooki's Mahi 100% Kona coffee capsules into the newly launched Kafpresso™ coffee pods or Kona KaKao™ coffee for Keurig 1.0 and 2.0 single serve coffee makers.

Pooki's Mahi invested in extensive communications go-to-market plan. The comprehensive launch plans including using red carpet events, digital marketing, social media, and press media days to answer questions about new Kona KaKao™ KPods, Kafpresso™ line of Nespresso coffee pods, and new product launches in 2019 roadmap. Per Pooki's Mahi Press Media Policy, the Silicon Valley firm does not pay for advertising on traditional media channels such as print ads, blogging platforms, or affiliate marketing.

Pooki's Mahi 100% Kona coffee customers can expect:

• Pooki's Mahi does not price match.
• Pooki's Mahi Kafpresso™ coffee pods are made from 100% single-origin coffee and injected into recyclable pods.
• Pooki's Mahi KPods (capsules) is a line of 100% Kona coffee for Keurig 1.0, and 2.0 single serve coffee makers.
• Pooki's Mahi is testing two-day shipping to Lower 48 USA states, Alaska, and Hawaii. Orders received through PookisMahi.com or https://subscriptions.pookismahi.com will ship via Fedex two-day shipping.
• Online only. No phone calls. Product samples are not available.
• Orders will not ship if payment is not received.
• Offer not available on retailers like Amazon, Walmart, Overstock, or Albertsons.

The Silicon Valley-based food and beverage brand have grown without a loan or venture funding. Pooki’s Mahi Founder/CEO takes a high tech approach to develop and launch new products. The technology executive continues to build and improve architecture to support existing ecommerce platforms. Leslie Magsalay-Zeller designs introduce Pooki’s Mahi® product lines and continues to update technology platforms supporting multiple channels. The Silicon Valley startup is focused on manufacturing expensive 100% single origin specialty coffee under its Kona KaKao™, Kafpresso, and Kona Kafpresso brands; as well as Matcha Matcha Man® tea pods.

Kafpresso™ coffee capsules are not the same as 100% Kona coffee for Keurig 1.0 and 2.0 single serve coffee makers. Pooki's Mahi®, Matcha Matcha Man® are registered trademarks of Pooki’s Mahi. Komo Kitty℠, Kafpresso™, The PMO Practice™, Kona KaKao™, Koffee KaKao™, and Kona Kafpresso™ are trademarks of Pooki’s Mahi. New Product Launch Introductions, Go To Market Planning, and supply chain frameworks are protected under VA 1-924-170.

About Pooki’s Mahi:
Pooki’s Mahi® is a Silicon Valley-based high tech company passionate about combining technology, operations excellence, and digital marketing to consistently launch the best Kona coffee pods, new private label Hawaii Kona coffee Nespresso capsules and custom coffee capsules to market. Pooki's Mahi was launched by Silicon Valley technology executive Founder/CEO Leslie Magsalay-Zeller. Pooki's Mahi owns the supply chain, sourcing the raw materials and global distribution channels. Pooki's Mahi mission is to change current supply chains into a just-in-time (JIT) model by using technology and processes to launch specialty coffees or teas into the market in a sustainable, or recyclable capsule. Certificate of Insurance is required to resell Pooki’s Mahi Kafpresso 100% Kona coffee pods, or Matcha Matcha Man tea capsules.

Customers partner with Pooki’s Mahi for the efficient supply chain, go to market launch and new product introduction expertise.  Global retailers, professional sports teams, luxury hotel chains, and corporate kitchens sell Pooki's Mahi®. Pooki's Mahi performance-driven executive team are recognized with 150+ protected IP, 100+ exits, and 50+ awards in technology, operations, and supply chain. Pooki's Mahi Kona coffee pods, Matcha Matcha Man® tea capsules, Kapfresso™ Kona coffee capsules has been a favorite of customers, charities, celebrities and athletes and have have been featured at red carpet events including Celebrity Gift Suites, award shows, and seen on several television shows. 

Disclaimer:
Important Notice Regarding Forward-Looking Statements

This press release contains certain forward-looking statements. Statements that are not historical facts, including statements about our perspectives and expectations, are forward-looking statements. The words “expect,” “believe,” “estimate,” “intend,” “plan” and similar expressions, when related to the Company and its subsidiaries, indicate forward-looking statements. These statements reflect the current view of management and are subject to various risks and uncertainties. These statements are based on numerous assumptions and factors, including general economic, market, industry, and operational considerations. Any changes to these assumptions or factors may lead to practical results different from current expectations. Undue reliance should not be placed on those statements. Forward-looking statements relate only to the date they were made, and the Company and its subsidiaries undertake no obligation to update forward-looking statements to reflect events or circumstances after the time they were made.

For more information on Komo Kitty℠ private label services, pods pricing, tea pods visit http://www.pookismahi.com. Follow Pooki’s Mahi on Instagram, Facebook, or Twitter to keep up with news insights to launching private label products. Visit Pooki’s Mahi online policies to learn about zero tolerance. New suppliers and vendors must provide a Certificate of Insurance to Pooki’s Mahi to be considered.

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