Pooki’s Mahi® Grows Kona Coffee Subscriptions By 900%

Silicon Valley, CA January 4th, 2017 

Silicon Valley startup Pooki’s Mahi® announced today it achieved a 900% conversation rate by optimizing the mobile experience, driving faster check out and improving the customer experience. Pooki’s Mahi is experiencing steady growth without taking venture funding or a loan and has consistently landed large customer accounts.

Pooki’s Mahi Founder/CEO Les Magsalay-Zeller explains, “Pooki’s Mahi does not outsource technology development, customer analysis, digital marketing, or brand activities like product merchandising. I improvedPooki’s Mahi coffee subscription platform to achieve higher conversion rates, significantly expand coffee subscribers and retain over 85% of the customers. Pooki’s Mahi direct to customer sales is more than business to business orders.”

The Silicon Valley executive continues, “Pooki’s Mahi has been collecting and analyzing customer data for over five years to create profiles related to customer journeys and digital marketing creatives mapped to Pooki’s Mahi brand journey. My customer profile represents a majority of Pooki’s Mahi coffee subscribers, wholesale coffee club members and performance driven resellers. Focusing on conversion rate optimizations such as faster check out, delivering a better mobile experience and prioritizing subscription orders first increased conversion rate for first time customers.”

Pooki’s Mahi coffee subscription platform was improved based on the Founder/CEO’s customer profile.Coffee subscribers expect expedited shipping, access to new products prior to the official launch, VIP customer service,best Kona coffee pricing, better mobile experience and influence the product roadmap. Customers expect issues to be resolved the first time with a proactive approach.

Pooki’s Mahi Founder/CEO took an analytical approach to improve the customer experience by shortening the conversion path to purchase and making the buying experience fit to Pooki’s Mahi customer profile. By focusing on referrers and channels that convert new customers purchase100% Kona coffee and check out on the first visit to Pooki’s Mahi coffee subscription. Pooki’s Mahi introduced a VIP program for customers that purchase one or several six month coffee subscriptions.

Pooki’s Mahi customer base is uses high tech gadgets to conduct business on mobile or tablet. Over 50% of coffee subscriptions were purchased through mobile phone, tablet devices or a watch. The Silicon Valley implemented customer feedback such as ease of locating Kona coffee pricing comparison  or managing subscription orders.  Pooki’s Mahi implemented upgrade paths for 100% Kona coffees that consistently sell out. Subscribers receive an upgraded version of Kona coffee without paying extra.

Subscription Platform Improvements:

• Reduced bounce and existing rate by 90%
• Improved the time to display results to less than three seconds by condensing the image sizes.
• Tracking information for subscription orders are pushed to the customer.
• Integrates with strict online policies to improve brand protection.
• Orders received by 9:00 am PT ship the next business day.
• Responsive design for faster results to check out faster on mobile, watch or tablet devices.
• VIP program for six month coffee subscriptions, and repeat customers.

Pooki’s Mahi manufactures expensive 100% Kona coffee, luxury single-origin coffees in a mesh coffee pod forprivate label or customers looking for promotional products. Customers convert to Pooki’s Mahi coffee subscriptions for the best Kona coffee price with expedited shipping included. Customers looking to pay less than $2.00 per single serve coffee pod are not a fit for the luxury food and beverage brand.

About Pooki’s Mahi:
Pooki’s Mahi® is a Silicon Valley-based private label coffee pods and custom promotional products manufacturer offering Hawaiian 100% Kona coffee and award-winning private label teas in sustainable single serve pods. Private label brands partner with Pooki’s Mahi for the efficient supply chain, go to market launch and new product introduction expertise. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and athletes and seen on several television shows.  Pooki’s Mahi’s mission is to revolutionize the supply chain ecosystem to make it efficient by using technology in bringing the highest quality Kona coffees into the market in a sustainable, compostable cup. Hawaiian coffees are harvested/roasted in Hawaii, single serve cup manufactured in US and distributed to several fulfillment centers in the US.

For more information on Pooki’s Mahi custom private label coffee, pods pricing, becoming a reseller distributor 100% Kona coffee visit Pooki's Mahi VIP Reseller Distributor pricing or Pooki's Mahi Private Label Coffee platform for custom promotional products. Follow Pooki’s Mahi on Instagram, Facebook, or Twitter to keep up with news insights to launching custom promotional products. Pooki’s Mahi has a zero tolerance for firms engaged in cyber-bullying, cyber-criminal, slander, negative reviews, or cultural discrimination.  A single serve coffee maker of black / white pods and aloha islands competitors cyber-bullied Pooki’s Mahi Founder/CEO since 2014. The relentless negative campaigns, slander and IP bullying resulted in irreparable harm.  Once a cyber-bully, always a bully.

Contact Information
Pooki’s Mahi                                                                                          
Support(at)pookismahi(dot)com

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Read Pooki's Mahi official press release. Follow Pooki’s Mahi on Instagram, Facebook, or Twitter to keep up with news insights to launching private label products.

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