Summary: Founder/CEO Leslie Magsalay-Zeller introduces recyclable 100% Kona KaKao™ coffee in bio-based pods to coffee subscribers; customers can now quickly brew coffee with chocolate, mocha, and cacao flavors in 1.0 and 2.0 single serve coffee makers.
San Francisco, CA January 25th, 2019
Silicon Valley technology company Pooki’s Mahi® announced today it is now shipping Leslie Magsalay-Zeller’s newly designed 100% Koffee KaKao™ coffee in bio-based pods to coffee subscribers; customers can now quickly brew coffee with chocolate, mocha, and cacao flavors in 1.0 and 2.0 single serve coffee makers.
Pooki’s Mahi Founder/CEO Leslie Magsalay-Zeller explains, “Pooki’s Mahi coffee subscription and wholesale coffee club customers requested luxury coffees that pairs well with chocolate and mocha in single serve coffee pods priced similarly to 100% Kona coffee pods. Customers did not want flavored specialty coffees. I reviewed more than five years of customer data and supply chain metrics from various coffee green suppliers. The initial RFP (Request For Proposal) tested Pooki’s Mahi supply chain capabilities. I reviewed more than 50 green coffee suppliers for their supply chain, technology platforms used, operations capabilities, and certifications.”
“Over one year was spent testing coffees from the final three suppliers. I selected coffees for Koffee KaKao product line in 2017. Pooki’s Mahi goal for Koffee KaKao is to introduce unblended, expensive best tasting single-origin coffees in recyclable coffee capsules. I selected 100% single-origin coffees that have strong cacao, chocolate or mocha taste and was readily available. Existing 100% Kona coffee drinkers can explore specialty coffee with mocha, cacao, and chocolate flavors. No blending or artificial ingredients used,” the Silicon Valley tech executive continued.
Koffee KaKao™ coffee pods are ideal for environmentally conscious customers looking for recyclable or earth-friendly pods. Pooki’s Mahi® Koffee KaKao™ coffee pods are suited for customers that love cacao, chocolate, mocha, and want a strong, bold coffee. Different single origin coffee beans selected for each 100% Koffee KaKao coffee pods to represent a unique region: MokaRio™, Koffee KaKao™ Natural Fancy, MokaBerry™, Koffee KaKao™ Peaberry, and KrakaMoka™. Pooki’s Mahi proprietary coffee bean roasting and coffee grinds bring out the unique mocha, cacao, and natural chocolate flavors. Pooki’s Mahi does not blend or add artificial flavors to Koffee KaKao coffee pods.
Each Koffee KaKao coffee capsules are nitrogen flushed, formed with a high oxygen barrier and compatible with 1.0 and 2.0 single serve coffee makers. Pooki’s Mahi provides the full list of single serve coffee makers on the support site.
Offering 100% single-origin specialty coffee capsules gives customers an option to try naturally flavored mocha coffees. Pooki’s Mahi Founder/CEO Leslie Magsalay-Zeller selected high-value coffee beans for the new Koffee KaKao mocha coffee pods. Pooki’s Mahi green coffee suppliers sourced 100% single-origin coffee beans directly from coffee farms in South America, Africa, and Central America through direct trade relationships.
Pooki's Mahi offers Koffee KaKao™ bio-based coffee pods as a 10-count or 24-count variety pack. Koffee KaKao coffee pods first shipped late 2018. Each Koffee kaKao coffee pod represents specialty coffee from a specific region or coffee bean. For example, Koffee KaKao™ MokaRio™ are made from 100% Arabica coffee beans sourced from South America. South American coffee beans are known for bold, robust, coffees with natural cacao flavors followed by light after taste. Koffee KaKao™ Peaberry is made from 100% Arabica coffee beans Peaberry grade.
Pooki’s Mahi initial launch will be used to reconfirm product discoverability, finalize customer journey profiles, and design Pooki’s Mahi Kafpresso™ coffee capsules. Customers can purchase 100% Koffee KaKao™ directly on Pooki’s Mahi as a coffee subscription, through the wholesale coffee club or as an approved VIP Reseller Distributor.
Certificate of insurance is required to resell Pooki’s Mahi Koffee KaKao mocha coffee pods. A limited number of units was allocated by the Silicon Valley food and beverage firm to select retailers. The retailers selected to resell Koffee KaKao include but limited to a national grocery chain, food service companies and a small number of international marketplace platforms. Leslie Magsalay-Zeller chose resellers based on how great firms sold Pooki’s Mahi 100% Kona coffee pods, sales performance, time to resolve issues surfaced by Pooki’s Mahi Founder/CEO and ease of doing business.
Current feedback from repeat customers will be incorporated into Pooki’s Mahi Koffee KaKao™ Kafpresso™ coffee capsules. Offering recyclable coffee capsules contains the rising costs to manufacture specialty coffee in an environmentally pod or capsule. Nutrition information, California Prop 65 and coffee capsule information designed onto each ship ready packaging.
The cost to manufacture Pooki’s Mahi® Koffee KaKao™ in bio-based pods significantly increased. Firms used to produce individually wrapped meshed coffee pods failed to meet Pooki’s Mahi stringent supply chain metrics, and lost inventory. Business operations for the companies used in 2018 ceased to exist. Suppliers providing raw materials are unable to produce high-quality mesh pods consistently. Limited availability for quality materials and increased cost to fulfill, ship products and operational overhead costs are driving price increases. Prices increases are passed to the customer. The Silicon Valley food and beverage brand increased pricing for most of its products.
Founder/CEO Leslie Magsalay-Zeller kicked off Pooki’s Mahi MeowHattan Project in 2012, a multi-year effort to build an efficient supply chain driven by a robust technology platform. Registered FDA facilities will be used to manufacture coffee pods and tea capsules. Koffee KaKao™ coffee will be the third set of Kafpresso™ coffee capsules produced in the new FDA certified facility. Pooki’s Mahi plans on expanding Koffee KaKao™ Kafpresso™ product line.
What Pooki’s Mahi® Koffee KaKao™ mocha coffee pods customers can expect:
The Silicon Valley-based food and beverage brand has grown without a loan or venture funding. Pooki’s Mahi Founder/CEO takes a high tech approach to develop and launch new product launches. The technology executive continues to build and improve architecture to support existing ecommerce platforms. Leslie Magsalay-Zeller designs and initiates Pooki’s Mahi® product lines and maintains to update technology platforms supporting multiple channels. The Silicon Valley startup is focused on manufacturing expensive 100% single origin specialty coffee under its Kona KaKao™, Kafpresso, and Kona Kafpresso brands; as well as Matcha Matcha Man® tea pods.
Koffee KaKao coffee for Keurig 1.0 and 2.0 single serve coffee makers. Pooki's Mahi®, Matcha Matcha Man® has registered trademarks of Pooki’s Mahi. The PMO Practice™, Kona KaKao™, Koffee KaKao KaKao™, Kona Kafpresso™, and Kafpresso™ are trademarks of Pooki’s Mahi. New Product Launch Introductions, Go To Market Planning, and supply chain frameworks are protected under VA 1-924-170.
About Pooki’s Mahi:
Pooki’s Mahi® is a Silicon Valley-based high tech company passionate about combining technology, operations excellence, and digital marketing to consistently launch the best Kona coffee pods, new private label coffee pods and custom coffee capsules to market. Pooki’s Mahi is a private label manufacturer offering Hawaiian 100% Kona coffee, 100% single-origin coffee and award-winning private label teas in recyclable pods and capsules. Private label brands partner with Pooki’s Mahi for the efficient supply chain, go to market launch and new product introduction expertise. Launched by Silicon Valley high tech executive Leslie Magsalay-Zeller, Global retailers, professional sports teams, luxury hotel chains, and corporate kitchens carry Pooki’s Mahi® products. Pooki’s Mahi performance-driven executive team are globally recognized with 150+ protected IP, 100+ exits, and 50+ awards in technology, operations, and supply chain including Hall of Fame inductions.
Pooki’s Mahi Kona coffee capsules, and Matcha Matcha Man tea pods have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and athletes and seen on several television shows. Pooki’s Mahi’s mission is to revolutionize the supply chain ecosystem to make it efficient by using technology in bringing specialty coffees or teas into the market in a sustainable, or recyclable capsule. Pooki’s Mahi owns the supply chain including sourcing raw goods through direct trade relationships, and global distribution channels. Certificate of Insurance is required to resell Pooki’s Mahi 100% Kona coffee pods, or Matcha Matcha Man tea capsules.
Disclaimer:
Important Notice Regarding Forward-Looking Statements
This press release contains certain forward-looking statements. Statements that are not historical facts, including statements about our perspectives and expectations, are forward-looking statements. The words “expect,” “believe,” “estimate,” “intend,” “plan” and similar expressions, when related to the Company and its subsidiaries, indicate forward-looking statements. These statements reflect the current view of management and are subject to various risks and uncertainties. These statements are based on multiple assumptions and factors, including general economic, market, industry, and operational considerations. Any changes to these assumptions or factors may lead to practical results different from current expectations. Excessive reliance should not be placed on those statements. Forward-looking statements relate only to the date they were made, and the Company and its subsidiaries undertake no obligation to update forward-looking statements to reflect events or circumstances after the time they were made.
For more information on Pooki’s Mahi custom private label coffee, pods pricing, tea pods visit www.pookismahi.com. Follow Pooki’s Mahi on Instagram, Facebook, or Twitter to keep up with news insights to launching private label products. Visit Pooki’s Mahi online policies to learn about zero tolerance.
Contact Information
Pooki’s Mahi®
support(at)pookismahi(dot)com
Twitter: @pookismahi
Facebook: @PookisMahi
Instagram: @pookismahi
LinkedIn: Pooki's Mahi
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Read Pooki's Mahi official press release. Follow Pooki’s Mahi on Instagram, Facebook, or Twitter to keep up with news, or insights to launching private label products.
Kona Coffee Pods Cost Guidelines
Pooki's Mahi™ passes additional fees to customers who buy from online retailers like Amazon, Walmart, Jet, Overstock, etc. Pooki's Mahi® approved one online retailer to sell our 100% Kona coffee pods close to the Wholesale Coffee Club price.
PookisMahi.com pricing: Cheap Kona coffee prices (subscriptions), lowest Kona coffee price for customers unable to commit to coffee subscriptions (wholesale coffee club), and Refer A Friend programs to earn additional discounts.
Additional Fees Passed To Customer: Fulfillment (10%), transportation, subscribe 'n save (10%), product listing maintenance/merchandising (15%), lightning deals or discounts (5%). Any fee increase levied by the retailer will be passed to the customer. Customers buying Pooki's Mahi Kona coffee pods on online retailers must pay for Standard or Expedited Shipping.
Online Retailers (Amazon, Walmart, Jet, etc.)
$52.99 - $54.99 per box
Free Economy Shipping (7-10 business days)
5-10 business days for order to arrive
Amazon account required
Up to 3 business days to fulfill order
Any price increases passed to customers
Bulk discounts (Buy 4+ for 15%)
$0 savings
ZERO Referral Rewards
Inventory Replenishment - "Buy What's In Stock"
Pook's Mahi No Discount (Retail Price)
$50.75 per box
Free Shipping - Expedited
2-3 business days for order to arrive
Login not required
Up to 2 business days to fulfill order
Minimal price increase (transportation)
ZERO bulk discounts
$0 savings - Pay retail price
Referral Rewards - minimal
Inventory Replenishment - Prioritized
Pooki's Mahi Wholesale Coffee Club
$43 per box
Free Shipping - Expedited
2-3 business days for order to arrive
Login required "Wholesale" displayed next to prices
Up to 2 business days to fulfill order
Minimal price increase (transportation)
ZERO bulk discounts
15% Savings
Referral Rewards - minimal
Inventory Replenishment - Prioritized
Pooki's Mahi 3-month Coffee Subscriptions
$42 per box
Free Shipping - Expedited
2-3 business days for order to arrive
Login required - subscriptions platform
Priority fulfillment
None / minimal price increase
ZERO bulk discounts
17% Savings
Referral Rewards 5% discount (next renewal)
Inventory Replenishment - Ships FIRST
Pooki's Mahi 6-month Coffee Subscriptions
$40 per box (was $40.80 per box)
Free Shipping - Expedited
2-3 business days for order to arrive
Login required - subscriptions platform
Priority Fulfillment
VIP Program
None / minimal price increase
ZERO bulk discounts
20% Savings or more
Referral Rewards 5% discount (next renewal)
Inventory Replenishment - Ships FIRST