San Francisco, CA (PRWEB) February 27, 2014
Pooki’s Mahi announced today it launched its Red Carpet Picks Collection for brand expansion at the Oscars Celebrity Gift Suites. The goal is to gain additional celebrities, athletes, musicians sponsoring award-winning teas, brown rock sugars and 100% Hawaiian coffees while introducing the products into TV shows, movies and celebrity events.
The Oscar or the Emmys events are known as the Super Bowl for the actors, actresses, and the female viewers. Silicon Valley etailer startup Pooki’s Mahi is giving the Red Carpet Picks Collection the Super Bowl treatment including gifting award-winning teas, and brown rock sugar valued at $200 to the celebrities, top affiliates and kicking off sales for Pooki’s Mahi loyal customer base.
“I believe the Pooki’s Mahi brand is much bigger because we have a global customer base. Launching the Red Carpets Collection at the Oscars Celebrity Gift Suite made sense for several reasons. The hottest stars in entertainment turn out for the invite-only event. It is a who’s who of film, television, sports, and music personalities engaging directly with up and coming companies like Pooki’s Mahi,” raved Les Magsalay-Zeller, Founder/CEO of Pooki’s Mahi. She gushes, “We take advantage of the photo/video opportunities, connecting with major media publications in the industry and networking for future engagements. With regional, national and international press from television, radio, print and the internet the goal is to continue to expand the brand and tell the Pooki’s Mahi story.”
Pooki’s Mahi partnered with Hollywood’s studios, key executives, and marketing firms to introduce and show case Pooki’s Mahi’s award-winning products at Red Carpet Events, TV series, movies, celebrity chefs events, charities and Celebrity Poker events. Celebrities endorsed tropical teas, enticing sweeteners, and 100% Hawaiian coffees.
Pooki’s Mahi Red Carpet Picks Collection debuted at last year’s Emmys. Pooki’s Mahi’s gourmet products have been a favorite of customers, charities, celebrities and athletes. Award-Winning teas has been seen on several television shows. Most recently Pooki’s Mahi products can be viewed on the show ‘Boys Before Friends,” which airs on Viki.com each Thursday.
Pooki’s Mahi has a global customer base of which 35% of the customers have made 10+ separate purchases. The unified marketing strategy for the collection will help maximize growing the existing customer base. The campaign will include digital and social media, such as Twitter, Facebook, G+, LinkedIn starting on March 1st and continuing for the remainder of the month.
“Was very surprised at how quickly my tea came in and how well it was packed. During the pilot launch all of Pooki’s Mahi’s teas were sealed in a pouch inside an airtight reusable tin. The metal canister is similar to the ones you purchase from Teavana… but this one is free with the tea! I met Les, Founder/CEO of Pooki’s Mahi at a Celebrity Red Carpet event,” gushed Carol C., a celebrity and repeat Pooki’s Mahi customer. “I provided Pooki’s Mahi feedback to add brewing instructions and an opportunity to purchase the tins on its own. Like other customers I decided to brew for 3 minutes and I used 1 teaspoon per cup. The tea leaves didn’t open and expand like how I thought they would so I was worried I had done it wrong; however and the result was a nice smooth fruity tea. Pooki’s Mahi incorporated our feedback. The new green standup pouch packaging stands out, has instructions and includes the ingredients list. I am very impressed and I’ve already ordered more!”
Pooki’s Mahi’s products in the Red Carpet Collection are available online now and can be purchased as a tea subscription and as part of the company’s Customer Referral Program, which offers rewards and discounts for new customer referrals. Free shipping is including in non-subscription purchases and subscription plans.
For more information on Pooki’s Mahi selection of exotic coffees, teas and other gourmet food products, visit www.pookismahi.com. Also, follow our expanding offerings in macadamias; drink sweeteners and foods, plus access special offers by joining us on Facebook, customer email list and Twitter @pookismahi.com.
Several marketing firms in the entertainment industry host Gift Suite events. Red Carpet Oscar Gift Suites are invitation-only event honoring the Academy Awards® will be held on Saturday, March 1st, 2014 from 11 am to 4pm in Hollywood, CA.
The Academy Awards® for outstanding film achievement of 2013 will take place on Sunday, March 2nd, 2014 at the Dolby Theatre in Hollywood, CA. The presentation will be broadcasted live at 4:00pm Pacific Standard Time to over 200 countries worldwide.
The Academy Awards ® is a registered trademark of the Academy of Motion Picture Arts and Sciences®. The Gift Suites where Pooki’s Mahi’s products are show cased are not authorized by and is not associated with the Academy of Motion Picure Arts and Sciences®, The Academy Awards®, or any of its official partners or vendors.
For use in single serve coffee makers. Pooki’s Mahi™, The PMO Practice™, and Matcha Matcha Man™ are trademarks of Pooki’s Mahi. New Product Launch introductions, Go To Market Planning and supply chain frameworks are protected under VA 1-294-170.About Pooki’s Mahi:
Pooki’s Mahi™ is a Silicon Valley-based private label coffee pods and custom promotional products manufacturer offering Hawaiian 100% Kona coffee and award-winning private label teas in sustainable single serve cups. Private label brands partner with Pooki’s Mahi for the efficient supply chain, go to market launch and new product introduction expertise. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and athletes and seen on several television shows. Pooki’s Mahi’s mission is to revolutionize the supply chain ecosystem to make it efficient by using technology in bringing the highest quality Kona coffees into the market in a sustainable, compostable cup. Hawaiian coffees are harvested/roasted in Hawaii, single serve cup manufactured in US and distributed to several fulfillment centers in the US.
For more information on Pooki’s Mahi custom private label coffee, pods pricing, single serve tea visit Pooki's Mahi Private Label Products platform. Buy Kona coffee subscriptions at http://subscriptions.pookismahi.com. Follow Pooki’s Mahi on Instagram, Facebook, or Twitter to keep up with news insights to launching custom promotional products. Pooki’s Mahi has a zero tolerance for firms engaged in cyber-bullying, cyber-criminal, slander, negative reviews, or cultural discrimination. A single serve coffee maker of black / white cups and aloha islands competitors cyber-bullied Pooki’s Mahi Founder/CEO since 2014. The relentless negative campaigns, slander and IP bullying resulted in irreparable harm. Once a cyber-bully, always a bully.
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