February 21, 2014

San Francisco, CA (PRWEB) February 21, 2014 

Single serve coffee maker startup of award-winning teas, top-notch brown rock sugar and 100% Hawaiian coffees subscriptions Pooki’s Mahi announced today it has been selected for the 2013 San Francisco Award in the Food & Dining category by the San Francisco Award Program.

Every year the San Francisco Award Program honors achievement and accomplishments of local businesses throughout the San Francisco area.  Pooki’s Mahi was recognized for having shown the ability to use best practices in New Product Introduction to consistently launch products to market.  Pooki’s Mahi comprehensive marketing efforts included three key customer programs, integrating social media with email marketing, press and media.  The overall launch plan drove market communications, community outreach and industry events to expand the brand.

“I’m very honored to receive the 2013 Food & Dining (San Francisco) award and proud that Silicon Valley recognizes my new venture using my NPI, PLM and operations excellence expertise from high tech to launch low-tech products.  Thanks to my executive advisors, product and supply chain partners for their continued support,” gushed Leslie Magsalay-Zeller, Founder/CEO of Pooki’s Mahi.  She enthusiastically continues, “I’ve founded Pooki’s Mahi to bring hard to find, highly valued, and award-winning products to customers at an affordable price, quickly and efficiently.  We ideate and innovate with our product partners, suppliers by using key customer insights to drive decisions.  Our NPI expertise from the high tech industry influences new product launches as well as End-Of-Life of existing ones.  As experts at bringing new products to market, our product lines are always expanding.”

 

Pooki’s Mahi’s exceptional market success resulted from a well-orchestrated NPI and Go-To-Market Launch strategy.  It generates competitive advantages and long-term value.

Pooki’s Mahi’s Founder/CEO, Leslie O. Magsalay-Zeller started her career in high technology.  Les has successfully led multiple products and business launches for Fortune 500 companies and played key roles in exiting startups.  Her expertise in New Product Introductions, a framework for consistently introducing products to market using a Product Life Cycle Management process are key to Pooki’s Mahi’s rise to success.  This is evident in Pooki’s Mahi’s key wins.

 

Pooki’s Mahi’s Key Wins in 2013:

  1. Revenues grew 12X
  2. Product inventory turns increased 25X
  3. The number of orders processed increased by 40X
  4. Order Defect Rate (ODR) of .01% beat a marketplace target of < 1%
  5. On Time Delivery (OTD) of 99.5% beats a marketplace target of 95%
  6. Pre-Fulfillment Cancel Rate (PFCR) of 0.00% beats the goal of < 2.5%
  7. Late Shipment Rate of 0.00% exceeds the marketplace goal of < 4%
  8. Post Ship Confirm Refund Rate (RR) of .01% exceeds the target of 2.5%

 

Pooki’s Mahi is built on three core expertise:  New Product Introductions (NPI), Operations Excellence (OpEx), and Product Life Cycle Management (PLM). The 2013 key wins would not be possible with significant investments in operations, technology, products, and supply chain ecosystem.  Pooki’s Mahi Go-To-Market strategies support the core principles.

The top goals in 2014 for Pooki’s Mahi is to significantly expand the three key sales channels:customer programs,wholesale/bulk and marketplaces.Pooki’s Mahi’s products performed well in our customer programs and in top marketplaces,” says Les Magsalay-Zeller.  She announces, “We’re officially launching the wholesale/bulk business in Q1 and Pooki’s Mahi’s new pyramid sachets in Q2. We have pre-orders for both. Our success wouldn’t have been possible without the continued support and execution against a comprehensive Go-To-Market strategy.”

Since its online launch in 2013, Pooki’s Mahi’s products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites, endorsed by celebrities and athletes and seen on several television shows.  Most recently Pooki’s Mahi products can be viewed on the show ‘Boys Before Friends,” which airs on Viki.com each Thursday.

For more information on Pooki’s Mahi selection of exotic coffees, teas and other gourmet food products, visit www.pookismahi.com.  Also, follow our expanding offerings in macadamias; drink sweeteners and foods, plus access special offers by joining us on Facebook, customer email list and Twitter @pookismahi.com. 

 

For use in single serve coffee makers. Pooki’s Mahi™, The PMO Practice™, and Matcha Matcha Man™ are trademarks of Pooki’s Mahi.  New Product Launch introductions, Go To Market Planning and supply chain frameworks are protected under VA 1-294-170.   

The Academy Awards® is a registered trademark of the Academy of Motion Picture Arts and Sciences®. The Gift Suites where Pooki’s Mahi’s products are show cased are not authorized by and is not associated with the Academy of Motion Picture Arts and Sciences®, The Academy Awards®, or any of its official partners or vendors. 


About Pooki’s Mahi:
Pooki’s Mahi™ is a Silicon Valley-based private label coffee pods andcustom promotional products manufacturer offering Hawaiian100% Kona coffee and award-winning private label teas in sustainable single serve cups.Private label brands partner with Pooki’s Mahi for the efficient supply chain, go to market launch and new product introduction expertise. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and athletes and seen on several television shows.  Pooki’s Mahi’s mission is to revolutionize the supply chain ecosystem to make it efficient by using technology in bringing the highest quality Kona coffees into the market in a sustainable, compostable cup. Hawaiian coffees are harvested/roasted in Hawaii, single serve cup manufactured in US and distributed to several fulfillment centers in the US.

For more information on Pooki’s Mahi custom private label coffee, pods pricing, single serve tea visitPooki's Mahi private label and custom promotional products site. Follow Pooki’s Mahi onInstagram,Facebook, or Twitter to keep up with news insights to launching custom promotional products. Pooki’s Mahi has a zero tolerance for firms engaged in cyber-bullying, cyber-criminal, slander, negative reviews, or cultural discrimination.  A single serve coffee maker of white / black cups and aloha islands competitors cyber-bullied Pooki’s Mahi Founder/CEO since 2014. The relentless negative campaigns, slander and IP bullying resulted in irreparable harm.  Once a cyber-bully, always a bully.



Contact Information
Pooki’s Mahi                                                                                         
Support(at)pookismahi(dot)com

 


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Read the official press release.  View Pooki's Mahi's Online TV Channel dedicated to new products and launches.

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Kona Coffee Pods Cost Guidelines

Pooki's Mahi™ passes additional fees to customers who buy from online retailers like Amazon, Walmart, Jet, Overstock, etc. Pooki's Mahi® approved one online retailer to sell our 100% Kona coffee pods close to the Wholesale Coffee Club price.

PookisMahi.com pricing:  Cheap Kona coffee prices (subscriptions), lowest Kona coffee price for customers unable to commit to coffee subscriptions (wholesale coffee club), and Refer A Friend programs to earn additional discounts.

Additional Fees Passed To Customer: Fulfillment (10%), transportation, subscribe 'n save (10%), product listing maintenance/merchandising (15%), lightning deals or discounts (5%). Any fee increase levied by the retailer will be passed to the customer. Customers buying Pooki's Mahi Kona coffee pods on online retailers must pay for Standard or Expedited Shipping. 

 



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