Founder/CEO Leslie Magsalay-Zeller Adds Global Customer to Pooki’s Mahi® Two-Day Shipping Pilot

Summary:  Pooki's Mahi® two day shipping nationwide for customers yields positive results. Founder/CEO Leslie Magsalay-Zeller delivers 'Digital Beverage' company goal without charging a membership fee or requiring a minimum purchase while landing new customers.

San Francisco, CA June 1st, 2019 

Silicon Valley luxury beverage brand Pooki's Mahi® announced today adds global customers to its two-day shipping pilot. Founder/CEO Leslie Magsalay-Zeller can land new customers because Pooki's Mahi offers complimentary two-day shipping throughout the USA - Lower 48 States, Alaska, and Hawaii - without requiring a membership fee or a minimum order amount. Expedited shipping enables Founder/CEO Leslie Magsalay-Zeller to leverage an efficient supply chain to deliver Pooki's Mahi goal, "Digital Beverage" and significantly grow direct to consumer (B2B or B2C) sales channels.

Pooki's Mahi Founder/CEO Leslie Magalay-Zeller explains, "There are four options for companies to offer complimentary two-day shipping to customers throughout the USA (Lower 48 States, Alaska, and Hawaii): Use a 3PL (third party logistics provider) like Amazon FBA, require a minimum order requirement like a BOGO (Buy One Get One) promotion, offer memberships like Amazon Prime, or have fulfillment locations throughout the USA. Businesses would need to pass the costs to the customer. The fifth option is for companies that own their supply chain with high shipping volume to negotiate logistics partnerships. Pooki's Mahi owns 100% supply chain, including inventory, materials, logistics, and fulfills out of the West Coast. I re-negotiated Pooki's Mahi logistics partnership with Fedex. Pooki's Mahi can provide free two-day shipping by owning shipping volume, location, and controlling inventory."

"I have no intention of replacing Fedex as Pooki's Mahi global logistics partner. Fedex has been shipping Pooki's Mahi orders for approximately ten years. Fedex was one of the few firms helping Pooki's Mahi handle 2018's supply chain FUBAR. The logistics teams assigned to Pooki's Mahi account took my feedback to fix transportation issues. Competing logistics firms lack integrity, refuse to address issues, missing technology (API), pay for performance, engage in cybercriminal activities, and employ aggressive sales individuals. These firms will never pass Pooki's Mahi RFI (Request For Information)," the Silicon Valley executive continues.

The global retailer has stores in all 50 states and wanted to save money on shipping orders nationwide and to store inventory. The large international customer has a worldwide presence and wanted approved supplier s to ship to all customers in the Lower 48 states, Alaska and Hawaii at the lowest minimum cost. The global customer selected Pooki's Mahi for Founder/CEO Leslie Magsalay-Zeller "Digital Beverage Supply Chain" model, top ranking in supply chain management, and two-day shipping to 50 states without charging a membership fee or a minimum order requirement.

Founder/CEO Leslie Magsalay-Zeller reset and redesigned Pooki's Mahi "Digital Beverage Supply Chain" with 100% ownership in a Just-In-Time (JIT) model. Pooki's Mahi owns the supply chain from incubating a product idea, manufacturing and go-to-market activities for new product launches.

The Silicon Valley technology firm understands customer profile including but not limited to region, zip code, education level, interests, demographic metro areas, and lifestyle activities. Shipping to global retail chain's customers will be handled similarly to orders from Pooki's Mahi coffee subscription platform. Pooki's Mahi delivers shipments within two business days throughout the USA - Lower 48 states, Alaska and Hawaii. Today large customers have to use a 3rd party provider like Amazon Fulfillment (FBA) or InstaCart for last mile delivery. The delivery charge is passed onto the customer through memberships like Amazon Prime.

Global customer will enforce Pooki's Mahi strict reseller and online policies to protect Founder/CEO Leslie Magsalay-Zeller 150+ IP from unapproved firms engaged in cyber-criminal activities. Pooki's Mahi requires a Certificate of Insurance (COI), a COI renewal statement dating at least one year prior, a current reseller permit, cyber policy and pay for performance. 99% of interested firms flunk Pooki's Mahi diligence process. Firms unable to provide a COI, a COI renewal statement, reseller permit, and cyber policy are automatically rejected by Pooki's Mahi compliance teams.

The global grocery chain selected Pooki's Mahi for the efficient supply chain, product merchandising, and expertise in infrastructure technology. Pooki's Mahi utilizes a proprietary supply chain framework created by Founder/CEO Leslie Magsalay-Zeller to manufacture expensive coffee pods or capsules in a just-in-time model. Pooki's Mahi supply chain ensure customers receive freshly roasted coffee or blended teas. Integration between the global grocery retailer's platform into the supply chain was built by Pooki's Mahi technology executive using Founder/CEO Leslie Magsalay-Zeller architecture specs. Pooki's Mahi averages 1.5 days to deliver orders, converts 65% of first-time customers, have a 45% click-through rate and increased margins to 60%.

A subset of Pooki's Mahi 100% Kona coffee pods is available for global chain's customers to purchase. Pooki's Mahi provided favorable pricing and shipping terms. Pooki's Mahi owns merchandising including driving discoverability, managing product information, and campaigns to entice interest through word of mouth product recommendations by existing customers on social media like Instagram, Facebook, LinkedIn, and Pinterest. Pooki's Mahi does not engage in aggressive email drip campaigns or suspicious advertising such as "buy coffee to lose weight!"

Pooki's Mahi® new customers can expect:

• Favorable pricing for customers buying Pooki's Mahi 100% Kona coffee pods, Kafpresso™ line of Nespresso coffee pods, and Matcha Matcha Man® tea pods.
• Pooki's Mahi is testing two-day shipping to the USA - Lower 48 states, Alaska, and Hawaii.
• Orders received through the global customer will ship the next business day.
• Pooki's Mahi will not provide extra discounts to buy Kona coffee pods, Kafpresso™ Nespresso coffee pods, Matcha Matcha Man™ tea capsules.
• No returns on food or beverage products.
• Orders are fulfilled in two business days during month end or peak holiday schedules.
• Signature required for select zip codes.
• Fedex is Pooki's Mahi logistics partner.
• USPS is used for shipments to USA military bases or customers with PO Box addresses.

The Silicon Valley-based food and beverage brand have grown without a loan or venture funding. Pooki’s Mahi Founder/CEO takes a high tech approach to develop and launch new products. The technology executive continues to build and improve architecture to support existing ecommerce platforms. Leslie Magsalay-Zeller designs introduce Pooki’s Mahi® product lines and continues to update technology platforms supporting multiple channels. The Silicon Valley startup is focused on manufacturing expensive 100% single origin specialty coffee under its Kona KaKao™, Kafpresso, and Kona Kafpresso brands; as well as Matcha Matcha Man® tea pods.

Kafpresso™ coffee capsules are not the same as 100% Kona coffee for Keurig 1.0 and 2.0 single serve coffee makers. Pooki's Mahi®, Matcha Matcha Man® are registered trademarks of Pooki’s Mahi. Komo Kitty℠, Kafpresso™, The PMO Practice™, Kona KaKao™, Koffee KaKao™, and Kona Kafpresso™ are trademarks of Pooki’s Mahi. New Product Launch Introductions, Go To Market Planning, and supply chain frameworks are protected under VA 1-924-170.

About Pooki’s Mahi:
Pooki’s Mahi® is a Silicon Valley-based high tech company passionate about combining technology, operations excellence, and digital marketing to consistently launch the best Kona coffee pods, new private label Hawaii Kona coffee Nespresso capsules and custom coffee capsules to market. Pooki's Mahi was launched by Silicon Valley technology executive Founder/CEO Leslie Magsalay-Zeller. Pooki's Mahi owns the supply chain, sourcing the raw materials and global distribution channels. Pooki's Mahi mission is to change current supply chains into a just-in-time (JIT) model by using technology and processes to launch specialty coffees or teas into the market in a sustainable, or recyclable capsule. Certificate of Insurance is required to resell Pooki’s Mahi Kafpresso 100% Kona coffee pods, or Matcha Matcha Man tea capsules.

Customers partner with Pooki’s Mahi for the efficient supply chain, go to market launch and new product introduction expertise.  Global retailers, professional sports teams, luxury hotel chains, and corporate kitchens sell Pooki's Mahi®. Pooki's Mahi performance-driven executive team are recognized with 150+ protected IP, 100+ exits, and 50+ awards in technology, operations, and supply chain. Pooki's Mahi Kona coffee pods, Matcha Matcha Man® tea capsules, Kapfresso™ Kona coffee capsules has been a favorite of customers, charities, celebrities and athletes and have have been featured at red carpet events including Celebrity Gift Suites, award shows, and seen on several television shows. 

Disclaimer:
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This press release contains certain forward-looking statements. Statements that are not historical facts, including statements about our perspectives and expectations, are forward-looking statements. The words “expect,” “believe,” “estimate,” “intend,” “plan” and similar expressions, when related to the Company and its subsidiaries, indicate forward-looking statements. These statements reflect the current view of management and are subject to various risks and uncertainties. These statements are based on numerous assumptions and factors, including general economic, market, industry, and operational considerations. Any changes to these assumptions or factors may lead to practical results different from current expectations. Undue reliance should not be placed on those statements. Forward-looking statements relate only to the date they were made, and the Company and its subsidiaries undertake no obligation to update forward-looking statements to reflect events or circumstances after the time they were made.

For more information on Komo Kitty℠ private label services, pods pricing, tea pods visit http://www.pookismahi.com. Follow Pooki’s Mahi on Instagram, Facebook, or Twitter to keep up with news insights to launching private label products. Visit Pooki’s Mahi online policies to learn about zero tolerance. New suppliers and vendors must provide a Certificate of Insurance to Pooki’s Mahi to be considered.

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