May 15, 2014

San Francisco, CA (PRWEB) May 15, 2014 

Silicon Valley single serve coffee maker startup of award-winning teas, top notch natural brown rock sugar and 2013 Food & Beverage winner Pooki’s Mahi announced today a new partnership with packaging partner Standup  The partnership launched Pooki’s Mahi’s new packaging designs, support revenue growth and will expand brand awareness. 

 “We started our search for a packaging partner in 2012 soon after launching a pilot for one of our product lines.  We started a review of a dozen packaging vendors. We short-listed this to five manufacturers.  Fellow C-Level executives in my high tech network referred Standup to me in late 2012.  Pooki’s Mahi finished a lengthy review of five packaging partners; none of them passed our minimum requirements (flexibility to work with high tech startups, product quality, schedule and cost).  The quality of the standup pouches material is much higher than other vendors I’ve reviewed.  For example, three pounds of brown sugar in a K Style Bottom Gusset will not fall down.  The pouch did not burst during Pooki’s Mahi’s drop testing process.  By early 2013 Pooki’s Mahi’s Design Leads completed initial designs and was ready to start manufacturing the new packaging form,” says Les Magsalay-Zeller, Founder/CEO of Pooki’s Mahi. 

Les continues, “I’m impressed with Standup’s overall project management and operations team.  The Project Manager assigned to Pooki’s Mahi provided a very realistic schedule with checkpoints along the way.  The Standup team ensured the packaging would arrive in time for the 65th Emmys Red Carpet Gift Suites.  Even more impressive is the deep knowledge of which packaging type would work best, the marketing and over-all understanding of what’s required to launch new products into the market. Standup’s pouches are the standard for Pooki’s Mahi’s pouch material. 

Standup’s collaboration style fits with Pooki’s Mahi’s culture.” 

Dave Marinac, CEO, Standup remarks, “We will NOT race you to the bottom… there are plenty of other companies willing to bludgeon each other to be the “cheapest price.”  However, you get what you pay for and I guarantee you there will be a time and place (maybe not the first order… or even the second)… that you will get burned and wished you chose to work with”


Standup provided overall project management for the new line of standup pouches.  There were no issues with the handling of schedule, resources and delivery points.  The Project Leader provided risks and options to mitigate them.

Pooki’s Mahi’s piloted the new standup pouches at the 2013 65th Emmys Red Carpet Gift Suites.  Pooki’s Mahi provided Hollywood’s finest with brown rock sugars, 100% Kona coffees and award-winning teas.  Celebrities and reviewers were impressed with the overall packaging designs and the sturdiness. 

Pooki’s Mahi launched for the following product lines:

Pooki’s Mahi’s plans to will leverage Standup for major new product introductions. Additional go to market activities include:

  • Co-partnering on all new products launches utilizing the new standup pouch packaging and designs.
  • Cross promoting the Pooki’s Mahi’s product awards, company wins and high impact events on Pooki’s Mahi’s and Standup customer base.
Pooki’s Mahi’s award-winning teas, gourmet salts and top-notch sweeteners are available online now and can be purchased as a tea subscription and as part of the company’s coffee subscriptions Refer A Friend Program which offers rewards and discounts for new customer referrals.  Free shipping is including in non-subscription purchases and subscription plans.






About Standup has 25 years experience in creating pouches of all types:  barrier bags, zipper pouches, spouted pouches, stock bags, and custom printed pouch bags. takes pride in its eco-friendly deliverables by making sure the bags uses the minimum resources and are reusable.  Materials used are FDA approved so products are safely stored in them. customers' business success is important and has a six pillar technique to help customers with the packaging needs. will market the product on their website, social media channels, and write case studies.


Pooki's Mahi®The PMO Practice and Matcha Matcha Man® are trademarks of Pooki's Mahi. New Product Launch Introductions, Go To Market Planning, and supply chain frameworks are protected under VA 1-924-170.

The Academy Awards® is a registered trademark of the Academy of Motion Picture Arts and Sciences®. The Gift Suites where Pooki’s Mahi’s products are show cased are not authorized by and is not associated with the Academy of Motion Picture Arts and Sciences®, The Academy Awards®, or any of its official partners or vendors.


About Pooki’s Mahi: 

Pooki’s Mahi® is a Silicon Valley-basedprivate label coffee pods and custom promotional products manufacturer offering Hawaiian100% Kona coffee and award-winning private label teas in sustainable single serve cups.Private label brands partner with Pooki’s Mahi for the efficient supply chain, go to market launch and new product introduction expertise. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and athletes and seen on several television shows.  Pooki’s Mahi’s mission is to revolutionize the supply chain ecosystem to make it efficient by using technology in bringing the highest quality Kona coffees into the market in a sustainable, compostable cup. Hawaiian coffees are harvested/roasted in Hawaii, single serve cup manufactured in US and distributed to several fulfillment centers in the US.

For more information on Pooki’s Mahi custom private label coffee, pods pricing, single serve tea visit Follow Pooki’s Mahi on Instagram, Facebook, or Twitter to keep up with news insights to launching custom promotional products. Pooki’s Mahi has a zero tolerance stop cyber-bullying policy.

For more information on Pooki’s Mahi selection of 100% Kona coffees subscriptions visit Pooki’s Mahi has a zero tolerance stop cyber-bullying policy.



Contact Information
Pooki’s Mahi                                                                                         
Twitter: @pookismahi
Facebook:Pooki’s Mahi  




Read the official press release.  View Pooki's Mahi's Online TV Channel dedicated to new products and launches.


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Kona Coffee Prices

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Kona Coffee Pods Cost Guidelines

Pooki's Mahi™ passes additional fees to customers who buy from online retailers like Amazon, Walmart, Jet, Overstock, etc. Pooki's Mahi® approved one online retailer to sell our 100% Kona coffee pods close to the Wholesale Coffee Club price. pricing:  Cheap Kona coffee prices (subscriptions), lowest Kona coffee price for customers unable to commit to coffee subscriptions (wholesale coffee club), and Refer A Friend programs to earn additional discounts.

Additional Fees Passed To Customer: Fulfillment (10%), transportation, subscribe 'n save (10%), product listing maintenance/merchandising (15%), lightning deals or discounts (5%). Any fee increase levied by the retailer will be passed to the customer. Customers buying Pooki's Mahi Kona coffee pods on online retailers must pay for Standard or Expedited Shipping. 


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