NEWS: Silicon Valley Exec Les Magsalay-Zeller Latest Venture Pooki’s Mahi, Single Serve Coffee Maker of Award-Winning 100% Kona Coffee Pods Wins Top Spot in San Francisco Coffee Scene

Silicon Valley, CA (PRWEB) June 28th, 2015

Single serve coffee maker startup of award-winning Hawaiian 100% Kona coffee Pooki’s Mahi announced today it has been award San Francisco’s 2015 Award in the coffee category by the San Francisco Award Program.

Every year the San Francisco Award Program honors achievement and accomplishments of local businesses throughout the San Francisco area. Pooki’s Mahi was recognized for having shown the ability to use best practices in New Product Introduction to consistently launch products to market. Pooki’s Mahi comprehensive marketing efforts included launching four business channels and a new product line. This involved integrating partners and activities in the entertainment industry (TV and movie), social media channels and replacing the marketing org so it is revenue and product marketing driven. The overall launch plan drove market communications, community outreach and industry events to expand the brand.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2015 San Francisco Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the San Francisco Award Program and data provided by third parties.

“I’m very honored to receive the 2015 Food & Dining (San Francisco) award and proud that Silicon Valley recognizes my new venture using my NPI, PLM and operations excellence expertise from high tech to launch low-tech products. Thanks to my executive advisors, product and supply chain partners for their continued support,” says Leslie Magsalay-Zeller, Founder/CEO of Pooki’s Mahi.

 She enthusiastically continues, “I’ve founded Pooki’s Mahi to bring hard to find, highly valued, and award-winning 100% Kona coffee single serves to customers at an affordable price, quickly and efficiently. We ideate and innovate with our product partners, suppliers by using key customer insights to drive decisions. Our NPI expertise from the high tech industry influences new product launches as well as End-Of-Life of existing ones. As experts at bringing new products to market, our product lines are always expanding. The multiple awards won to date validate our business model and strategy. Pooki’s Mahi is preparing for a funding roadshow in the future.”

Pooki’s Mahi’s exceptional market success resulted from a well-orchestrated NPI and Go-To-Market Launch strategy. It generates competitive advantages and long-term value.

Pooki’s Mahi’s Founder/CEO, Leslie O. Magsalay-Zeller started her career in high technology. Les has successfully led multiple products and business launches for Fortune 500 companies and played key roles in exiting startups. Her expertise in New Product Introductions, a framework for consistently introducing products to market using a Product Life Cycle Management process are key to Pooki’s Mahi’s rise to success. This is evident in Pooki’s Mahi’s key wins.


Pooki’s Mahi’s Key Wins in 2015:

  1. Revenues in Q1 2015 were 2X of Q4 2014. Q2 2015 revenues will be slightly higher than Q1 2015.
  2. Pooki’s Mahi’s new Hawaiian 100% Kona coffee pods product line was 95% sold out at the time of launch.
  3. B2B weekly orders increased 10X in 2015 from 2014.
  4. Pooki’s Mahi will be featured in several future premier TV and movie projects (many not yet released).
  5. Entered Canada through a top marketplace.
  6. 100% Kona coffee Decaf pods landed #6 Best Sellers (Coffee) overall on a top marketplace.
  7. Launched four channels: etail, wholesale/disty, private label, custom single serves, promotional products, coffee subscriptions
  8. Launched Customer Success Center
  9. Order Defect Rate (ODR) of .01% beat a marketplace target of <1%
  10. On Time Delivery (OTD) of 99.5% beats a marketplace target of 95%
  11. Late Shipment Rate of 0.00% exceeds the marketplace goal of <4%

Pooki’s Mahi is built on three core expertise: New Product Introductions (NPI), Operations Excellence (OpEx), and Product Life Cycle Management (PLM). The 2015 key wins would not be possible with significant investments in technology and supply chain ecosystem. Pooki’s Mahi Go-To-Market strategies support the core principles.


For use in single serve coffee makers. Pooki’s Mahi™, The PMO Practice™, and Matcha Matcha Man™ are trademarks of Pooki’s Mahi.  New Product Launch introductions, Go To Market Planning and supply chain frameworks are protected under VA 1-294-170.   

The Academy Awards® is a registered trademark of the Academy of Motion Picture Arts and Sciences®. The Gift Suites where Pooki’s Mahi’s products are show cased are not authorized by and is not associated with the Academy of Motion Picture Arts and Sciences®, The Academy Awards®, or any of its official partners or vendors.


About Pooki’s Mahi:
Pooki’s Mahi™ is a Silicon Valley-based private label coffee pods and custom promotional products manufacturer offering Hawaiian 100% Kona coffee and award-winning private label teas in sustainable single serve cups. Private label brands partner with Pooki’s Mahi for the efficient supply chain, go to market launch and new product introduction expertise. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and athletes and seen on several television shows.  Pooki’s Mahi’s mission is to revolutionize the supply chain ecosystem to make it efficient by using technology in bringing the highest quality Kona coffees into the market in a sustainable, compostable cup. Hawaiian coffees are harvested/roasted in Hawaii, single serve cup manufactured in US and distributed to several fulfillment centers in the US.

For more information on Pooki’s Mahi custom private label coffee, single serve tea visit Pooki's Mahi Private Label & Custom Promotional Products platform. Buy Kona coffee subscriptions at Follow Pooki’s Mahi on Instagram, Facebook, or Twitter to keep up with news insights to launching custom promotional products. Pooki’s Mahi has a zero tolerance for firms engaged in cyber-bullying, cyber-criminal, slander, negative reviews, or cultural discrimination.  A single serve coffee maker of black / white cups and aloha islands competitors cyber-bullied Pooki’s Mahi Founder/CEO since 2014. The relentless negative campaigns, slander and IP bullying resulted in irreparable harm.  Once a cyber-bully, always a bully.



Contact Information
Pooki’s Mahi                                                                                         
Twitter:  @pookismahi
Facebook: Pooki’s Mahi  



Read the official press release.  View Pooki's Mahi's Online TV Channel dedicated to new products and launches.

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