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Pooki’s Mahi ships backlog orders to repeat customers with coffee subscriptions or wholesale coffee club orders; 100% Kona Peaberry coffee sold out in December.
“Pooki’s Mahi’s very high customer retention rate is attributed to an efficient supply chain, expedited shipping, consistent delivery and active brand management. I place a high value on Pooki’s Mahi VIP customers purchasing coffee subscriptions, private label coffee or wholesale coffee club orders. ”
Kona Variety Pack launched in 2017 allowing customers to sample 100% Kona coffee prior to buying coffee subscription; feedback from Kona Variety Pack influenced Pooki’s Mahi new Koffee KaKao coffee product line.
"Customers that drink 100% Kona coffee have very specific taste profiles. Customers that are new to specialty coffee or do not drink 100% Kona coffee regularly question the high retail prices for 100% Kona coffees."
Les Magsalay-Zeller redesigned coffee subscription platform achieves higher conversions by focusing on conversion rate optimizations such as faster check out, mobile experience and prioritizing subscription orders first.
"Pooki’s Mahi has been collecting and analyzing customer data for over five years to create profiles related to customer journeys and digital marketing creatives mapped to Pooki’s Mahi brand journey. My customer profile represents a majority of Pooki’s Mahi coffee subscribers, wholesale coffee club members and performance driven resellers."
Les Magsalay-Zeller increases 100% Kona coffee subscriptions by including expedited shipping to the Lower 48 states without charging a membership fee.
"Pooki’s Mahi averages two days to deliver coffee subscriptions, four days for private label products and up to ten days for international customers."
Les Magsalay-Zeller improves customer experiences for coffee subscribers; repeat customers can check out faster, manage subscriptions and enjoy prioritized fulfillment.
“I started redesigning coffee subscriptions platform to protect Pooki’s Mahi brand from cyber-bullies or cyber-criminals and to make it easier for customer to buy through tablet, mobile, watch and portable home devices mid-2016.”
Silicon Valley private label products startup launches 100% Kona coffee single serve pods to loyal customers from a top online marketplace; marketplace drives new customers to discover higher quality Hawaiian coffees and the best 100% Kona coffee pods.
“Pooki’s Mahi has a strict process to vet marketplaces to ensure the Kona coffee pods and single serve coffee product mix are unique to the customer base. Some of the criteria include reviewing the customer base, number of loyal customers and cost to acquire sales or customers.”
Silicon Valley startup Pooki’s Mahi introduces 100% Kona coffee pods, single serve tea pods to international retailers looking to expand existing private label branded products.
“Pooki’s Mahi lengthy process weeds out supplier platforms that are not a cultural fit like not delivering a comprehensive go-to-market launch plan for new product launches, driving a positive return on investment for sales, firms looking for cheap pods or low quality tea or coffee pods."
Silicon Valley private label Kona coffee pods manufacturer introduces template for celebrity gift bags for award show gifting events and private label product distributors.
“Pooki’s Mahi created a celebrity gift bags template to drive consistency on introducing, launching new products and obtaining feedback from existing customers and brand advocates – celebrities, athletes and Hollywood producers.”
Private label products manufacturer Pooki’s Mahi aligns brand outreach activities to 2017 roadmap and cultural manifesto; drives cohesive customer experience online from qualified brand influencers.
Pooki’s Mahi partnered with discovery platforms to expand the brand through bloggers. None of the bloggers wrote quality content that drove a significant amount of new traffic which converted to sales and repeat customers.
Silicon Valley private label manufacturer of 100% Kona coffee pods rewards repeat customers for loyalty, continuous feedback to improve white truffle salts, custom tea blends and private label products channel.
Pooki’s Mahi rewards loyalty and providing insightful feedback to improve private label products by spoiling repeat customers and coffee subscribers through the Customer For Life Program
Private label products manufacturer Pooki’s Mahi upgrades digital marketing partners to deliver a cohesive customer experience online.
Pooki’s Mahi interviewed over 50 digital marketing vendors. None met the high expectations. Vendors selected for various digital marketing capabilities is part of rebuilding Pooki’s Mahi architecture and infrastructure.
Private label products manufacturer Pooki’s Mahi upgrades fulfillment policy for all channels to ensure operations team from different distribution centers meet target metrics for operations and supply chain.
Pooki’s Mahi has a 100% success rate fulfilling orders correctly for the past 12 months. Orders that require unique packing slips or have packaging requirements adds cost and increases the number of errors introduced to fulfilling an order.
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Kona Coffee Pods Cost Guidelines
Pooki's Mahi™ passes additional fees to customers who buy from online retailers like Amazon, Walmart, Jet, Overstock, etc. Pooki's Mahi® approved one online retailer to sell our 100% Kona coffee pods close to the Wholesale Coffee Club price.
PookisMahi.com pricing: Cheap Kona coffee prices (subscriptions), lowest Kona coffee price for customers unable to commit to coffee subscriptions (wholesale coffee club), and Refer A Friend programs to earn additional discounts.
Additional Fees Passed To Customer: Fulfillment (10%), transportation, subscribe 'n save (10%), product listing maintenance/merchandising (15%), lightning deals or discounts (5%). Any fee increase levied by the retailer will be passed to the customer. Customers buying Pooki's Mahi Kona coffee pods on online retailers must pay for Standard or Expedited Shipping.
Online Retailers (Amazon, Walmart, Jet, etc.)
$52.99 - $54.99 per box
Free Economy Shipping (7-10 business days)
5-10 business days for order to arrive
Amazon account required
Up to 3 business days to fulfill order
Any price increases passed to customers
Bulk discounts (Buy 4+ for 15%)
$0 savings
ZERO Referral Rewards
Inventory Replenishment - "Buy What's In Stock"
Pook's Mahi No Discount (Retail Price)
$50.75 per box
Free Shipping - Expedited
2-3 business days for order to arrive
Login not required
Up to 2 business days to fulfill order
Minimal price increase (transportation)
ZERO bulk discounts
$0 savings - Pay retail price
Referral Rewards - minimal
Inventory Replenishment - Prioritized
Pooki's Mahi Wholesale Coffee Club
$43 per box
Free Shipping - Expedited
2-3 business days for order to arrive
Login required "Wholesale" displayed next to prices
Up to 2 business days to fulfill order
Minimal price increase (transportation)
ZERO bulk discounts
15% Savings
Referral Rewards - minimal
Inventory Replenishment - Prioritized
Pooki's Mahi 3-month Coffee Subscriptions
$42 per box
Free Shipping - Expedited
2-3 business days for order to arrive
Login required - subscriptions platform
Priority fulfillment
None / minimal price increase
ZERO bulk discounts
17% Savings
Referral Rewards 5% discount (next renewal)
Inventory Replenishment - Ships FIRST
Pooki's Mahi 6-month Coffee Subscriptions
$40 per box (was $40.80 per box)
Free Shipping - Expedited
2-3 business days for order to arrive
Login required - subscriptions platform
Priority Fulfillment
VIP Program
None / minimal price increase
ZERO bulk discounts
20% Savings or more
Referral Rewards 5% discount (next renewal)
Inventory Replenishment - Ships FIRST
