Been heads down launching a new brand as part of the The PMO Practice portfolio. To launch any brand a solid foundation and understanding of the industry and space is required. In this case the industry is agriculture (crops) and the delivery vehicle is high-tech. Both can be checked off in Pooki’s Mahi’s case. The Pooki’s Mahi brand is only interested in coffees and teas that have won prestigious awards. No one can tell a better story than being a key family member that founded a walnut co-op (which is now a Fortune 50 company) or someone who lives/breathes high tech by founding a technology that is now the baseline to manage product lifecycle management.