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Infographic: Top 12 Reasons Pooki's Mahi Standardized Packaging With Standup Pouches

October 06, 2013


Pooki's Mahi Anatomy - Packaging:  Overview Part 1

Pooki's Mahi spent one year analyzing and designing standard packaging for all five product lines.  Key factors that went into the design and final decision were:  structure, opacity, barrier level, shelf life, FDA inspections, drop tests, total number of printing drums required, CoGs (Cost Of Goods Sold) and the expertise as well as in depth knowledge the packaging partner brought to the table.  Pooki's Mahi's expertise in NPI (New Product Introduction) and GTM (Go To Market) launches coupled with ABC's standup pouch subject matter expertise created a fantastic partnership.  Pooki's Mahi Design Lead (standup pouch design) created a brand that was modern, ultra clean and delighted celebrities and customers alike using the company's brand colors.

Check out the infographic - key areas to consider before switching product packaging.  Celebrities at the 65th Emmys Gift Suite raved about the simplicity and WOW factor the pouches provided.

 

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