Happy Holidays From Pooki's Mahi!

December 23, 2013

Pooki's Mahi has met or beaten 2013's original goals.  All the hard work continues to pay off.  A few of our memorable moments and key wins included:

Happy Holidays from Pooki's Mahi & Up To 65% OFF

  • Pooki's Mahi's award-winning teas featured on Red Carpet Celebrity Gift Suites, TV Series (Boys Before Friends, etc.), endorsed by celebrities, athletes, celebrity chefs and featured on multiple TV spots (TBA).  From a product category .
  • Pooki's Mahi's Brown Rock Sugars named #2 on Amazon's Best Sellers List (Brown Sugar) and #3 on Amazon's Gift List as of 12/15/2013.

  • Beat 2012's revenue (Spring) and moved into a new Fulfillment HQ.  Free Shipping with products arriving 2-Days (West Coast/Mid-West), 4-5 days (East Coast) is one of our competitive advantages.

None of these accomplishments would have been possible without our loyal customer base, business partners and product suppliers.  Y'all were instrumental to Pooki's Mahi's successes.  On behalf of Pooki's Mahi's executive advisors, I wish y'all a berry merry Pooki's Winter Holidays.  

Check out Pooki's Mahi's memorable moments, key wins in 2013 and see what's coming in 2014.

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SLIDESHOW: Pooki's Mahi Holiday Sales Nov 20th - Dec 31st

December 05, 2013

 

Pooki's Mahi Holiday Sales

As savvy shoppers we're always looking for a good deal.  During the holidays it's information overload when you're bombarded with many newsletters, social media, coupons, etc. from retailers/etailers.

At Pooki's Mahi we're sensitive to the information overload and want to make sure y'all have a place to reference discounts.  We'll always post product inventory updates and alert everyone when products have SOLD OUT to Pooki's Mahi Facebook.

View the 2013 Holiday Sales and Promos running from November 20th - December 31st.

 

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COMING SOON! Pooki's Mahi Online Channel @ Vimeo

October 26, 2013

Pooki's Mahi Online Channel Coming Soon via Vimeo

Ever watched a video and wondered what it was about and who was in it?  How about seeing a photo and not sure who and how it relates to an event or product?

At Pooki's Mahi we're perfectionists and will go the extra mile for the WOW factor and to ensure the videos and photos have the correct markings.  View the official photo and learn more about what drives Pooki's Mahi.

 

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Infographic: Top 12 Reasons Pooki's Mahi Standardized Packaging With Standup Pouches

October 06, 2013


Pooki's Mahi Anatomy - Packaging:  Overview Part 1

Pooki's Mahi spent one year analyzing and designing standard packaging for all five product lines.  Key factors that went into the design and final decision were:  structure, opacity, barrier level, shelf life, FDA inspections, drop tests, total number of printing drums required, CoGs (Cost Of Goods Sold) and the expertise as well as in depth knowledge the packaging partner brought to the table.  Pooki's Mahi's expertise in NPI (New Product Introduction) and GTM (Go To Market) launches coupled with ABC's standup pouch subject matter expertise created a fantastic partnership.  Pooki's Mahi Design Lead (standup pouch design) created a brand that was modern, ultra clean and delighted celebrities and customers alike using the company's brand colors.

Check out the infographic - key areas to consider before switching product packaging.  Celebrities at the 65th Emmys Gift Suite raved about the simplicity and WOW factor the pouches provided.

 

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Partner Spotlight: Score Card & Top 5 reasons Hawaii Coffee Company Top Product Partner for Pooki's Mahi

August 27, 2013

Partner Spotlight:  Score Card & Top 5 reasons Hawaii Coffee Company Top Product Partner for Pooki's MahiEver wondered why it is very challenging to ideate, create and launch products through a partner?  How about trying to obtain a published price list so you can create a Profit & Loss model?  Partnerships are a two way street.  Partnerships become a one-way street (benefiting the partner only) when a partner does not provide the same level of support (such as requests for pricing, inventory levels, product availability and operations schedules).  Pooki's Mahi score cards suppliers from the initial conversations and throughout the partnership. Products from the top suppliers are taken to the big events such as charities and red carpet events.
Read on for Pooki's Mahi Score Card and Top 5 Reasons Hawaii Coffee Company is a Top Product Partner for Pooki's Mahi.  One other partner (teas) beat this score card.

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FREE Standard/Ground Shipping to the Lower 48 States

July 29, 2013

Pooki's Mahi Products - FREE Shipping to the Lower 48 StatesEver ordered a product that you thought was affordable only to pay more to ship the product than the product?  For example one of Pooki’s Mahi’s products, Hawaiian Island Pineapple Tea, 20 Tea Bags can cost between $5.99 - $15.99 (without shipping) depending on the market place and between $10.50 - $19.99 for shipping depending on the location and wow the shipping price was calculated.  The total cost for the Pineapple Tea is between $16.49 - $35.98!  At Pooki’s Mahi we work tireless to source hard to find, highly valued products and bring them to market. 

Read on to find out how to add FREE Standard/Ground Shipping, the delivery times and which marketplaces will have FREE SHIPPING.

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Pooki's Mahi Gives Back to Golf Tournament & Breast Cancer Charity

July 21, 2013

It takes a lot of energy to start a company and ensure the brand and products are rock solid.  A fraction of energy is needed to Pay It Forward and to inspire others to be better.  Paying It Forward is not about expecting something in return, making you famous, obtaining connections.  Pooki’s Mahi Pays It Forward because we care.  Pooki’s Mahi does not need to talk about it (shoulda, coulda, woulda) – we just do it!

Read on for the 8 ways Pooki's Mahi gives back to socio-economic causes, Pays It Forward and inspire others to be better.

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High Tech Meets Low Tech: 26 Rules to Launching Low Tech Products Using High Tech

June 24, 2013

 

Pooki's Mahi Our Story - Launch:  We've Just begun!

The road to creating Pooki’s Mahi as a brand and company has had its challenges.  I quit my leadership role at a public high tech cloud company to focus on Pooki’s Mahi.  The concept of Pooki’s Mahi began in 2010.  Pooki's Mahi™ is bridging the gap between product development and launch by implementing an e-commerce solution complete with supply chain management, distribution and channels.

Read on for the 26 key “rules” in starting a company with physical products that generates revenue consistently. 

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For Brand Engagement, Infographics Rule

February 04, 2013

To launch a brand (for any product) story telling through Infographics or visuals are key. A valuable lesson I learned in launching the Pooki’s Mahi brand last year. Visual Ads with succinct info (such as discounts, amount, product, disclaimers) were shared and liked in my network faster than “pure content” (text only.) Read on for great insights from M Booth and SimplyMeaure’s infographic.

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Pooki's Mahi (NPI) New Product Introduction(s) include Fair Trade Certification(s)

January 03, 2013

2013 is off to a great start. Team/I have been working on obtaining the required certifications (Organic Certification, Fair Trade Certifications) for the upcoming new product line launches. Soon it will be official - two of our product lines will be Organic Certified! Sweet! Can’t wait have these signs made (see sample).

 

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Looking Back at 2012 and HELLO 2013!

December 28, 2012

Looking back at 2012 my teams (in high tech and my own ventures) and I accomplished a lot. Stepping back there were quite a few memorable moments that affected all of us. Yi Ying Lu designed a great inforgraphic for Visual.ly. Well done and ‘nuff said.

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Infographic: Know the Product Well - P&L, CoGs

October 30, 2012

If you NPI (New Product Introduction) a product it has to be one that you know very well (from concept → development → launch) including the CoGS (Cost of Goods Sold) and P&L (Profit & Loss). After all you have to be the lead sales exec who will tell a fantastic story, entice customers to buy and to keep costs in line. Believing in the product and its ability for profit is key. Why promote something you don’t believe it? Read on for the infographic…

 

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One more benefit of friendship

Kona Coffee Prices

Best Kona Coffee

 Pooki's Mahi best Kona coffee subscriptions. [center]


Kona Coffee Pods Cost Guidelines

Pooki's Mahi™ passes additional fees to customers who buy from online retailers like Amazon. Pooki's Mahi™ approved one online retailer to sell our 100% Kona coffee pods close to the Wholesale Coffee Club price.

PookisMahi.com pricing:  Cheap Kona coffee prices (subscriptions), lowest Kona coffee price for customers unable to commit to coffee subscriptions (wholesale coffee club), and Refer A Friend programs to earn additional discounts.

Additional Fees Passed To Customer: Fulfillment (10%), transportation, subscribe 'n save (10%), product listing maintenance/merchandising (15%), lightning deals or discounts (5%). Any fee increase levied by the retailer will be passed to the customer.

 



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