Infographic: Know The Product Well - Including The History

If you NPI (New Product Introduction) a product it has to be one that you know very well (from concept → development → launch). After all you have to be the lead idea person, develop it and eventually be the sales executive. Believing in the product is key. Hawaii has produced some of the best coffees in the world. Kona is one of two world famous coffee growing regions. The second is Jamaica’s Blue Mountain. It’s the only state in America which is able to grow and harvest coffee commercially. Why promote something you don’t believe it? 

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