Focus. Outperform. Repeat.
We live on ground rules to consistently beat our high expectations.
If you NPI (New Product Introduction) a product it has to be one that you know very well (from concept → development → launch). After all you have to be the lead idea person, develop it and eventually be the sales executive. Believing in the product is key. Hawaii has produced some of the best coffees in the world. Kona is one of two world famous coffee growing regions. The second is Jamaica’s Blue Mountain. It’s the only state in America which is able to grow and harvest coffee commercially. Why promote something you don’t believe it? Read on for the infographic…
In the US the top 10 cash crops are marijuana, corn, soybeans, hay, vegetables, wheat, cotton, grapes, apples and rice. In California the top 10 cash crops are marijuana, grapes, almonds, hay, cotton, oranges, walnuts, rice, apples and lemons. In Hawaii the top 9 cash crops are marijuana, pineapples, sugarcane (sugar), macadamia nuts, coffee, papayas, bananas, ginger root and taro. Hawaii has produced some of the best coffees in the world. Kona is one of two world famous coffee growing regions. The second is Jamaica’s Blue Mountain. It’s the only state in America which is able to grow and harvest coffee commercially. Read on for the infographic…
Been heads down launching a new brand as part of the The PMO Practice portfolio. To launch any brand a solid foundation and understanding of the industry and space is required. In this case the industry is agriculture (crops) and the delivery vehicle is high-tech. Both can be checked off in Pooki’s Mahi’s case. The Pooki’s Mahi brand is only interested in coffees and teas that have won prestigious awards. No one can tell a better story than being a key family member that founded a walnut co-op (which is now a Fortune 50 company) or someone who lives/breathes high tech by founding a technology that is now the baseline to manage product lifecycle management. Read on for insight to the products’ main source and the $12B industry.
Key Lesson: Having an NPI Plan with the launch objectives in mind makes it easier to measure and reach the objectives. Key accomplishments for Pooki’s Mahi.
Key Lesson: TLAs can easily confuse anyone who is responsible for launching the product or product suite/bundle to market.
Key Lesson: For every change (such as design, manufacturing, supplier, vendor, etc.) made capture it by documenting it. The “final spec” is the only document to complete an FAI. Without it vendors and partners “conveniently forget” what they agreed to.
Key Lesson: Have all agreements in contract form for NDA and Legal Protection. Manufacturers and Vendors are great at sub-contracting the work to obtain the target CoGS.
Key Lesson: Have all partners and vendors go through an extensive RFP process and score them against deliverables.
Key Lesson: The Product Manager (the very good ones have a strong background in supply chain management) not only designed the product for TTV but took into account any DF* Rules. Be a product person and don't "design" a product that does not meet the four NPI rules.
Kona Coffee Pods Cost Guidelines
Pooki's Mahi™ passes additional fees to customers who buy from online retailers like Amazon, Walmart, Jet, Overstock, etc. Pooki's Mahi® approved one online retailer to sell our 100% Kona coffee pods close to the Wholesale Coffee Club price.
PookisMahi.com pricing: Cheap Kona coffee prices (subscriptions), lowest Kona coffee price for customers unable to commit to coffee subscriptions (wholesale coffee club), and Refer A Friend programs to earn additional discounts.
Additional Fees Passed To Customer: Fulfillment (10%), transportation, subscribe 'n save (10%), product listing maintenance/merchandising (15%), lightning deals or discounts (5%). Any fee increase levied by the retailer will be passed to the customer. Customers buying Pooki's Mahi Kona coffee pods on online retailers must pay for Standard or Expedited Shipping.
Online Retailers (Amazon, Walmart, Jet, etc.)
$52.99 - $54.99 per box
Free Economy Shipping (7-10 business days)
5-10 business days for order to arrive
Amazon account required
Up to 3 business days to fulfill order
Any price increases passed to customers
Bulk discounts (Buy 4+ for 15%)
$0 savings
ZERO Referral Rewards
Inventory Replenishment - "Buy What's In Stock"
Pook's Mahi No Discount (Retail Price)
$50.75 per box
Free Shipping - Expedited
2-3 business days for order to arrive
Login not required
Up to 2 business days to fulfill order
Minimal price increase (transportation)
ZERO bulk discounts
$0 savings - Pay retail price
Referral Rewards - minimal
Inventory Replenishment - Prioritized
Pooki's Mahi Wholesale Coffee Club
$43 per box
Free Shipping - Expedited
2-3 business days for order to arrive
Login required "Wholesale" displayed next to prices
Up to 2 business days to fulfill order
Minimal price increase (transportation)
ZERO bulk discounts
15% Savings
Referral Rewards - minimal
Inventory Replenishment - Prioritized
Pooki's Mahi 3-month Coffee Subscriptions
$42 per box
Free Shipping - Expedited
2-3 business days for order to arrive
Login required - subscriptions platform
Priority fulfillment
None / minimal price increase
ZERO bulk discounts
17% Savings
Referral Rewards 5% discount (next renewal)
Inventory Replenishment - Ships FIRST
Pooki's Mahi 6-month Coffee Subscriptions
$40 per box (was $40.80 per box)
Free Shipping - Expedited
2-3 business days for order to arrive
Login required - subscriptions platform
Priority Fulfillment
VIP Program
None / minimal price increase
ZERO bulk discounts
20% Savings or more
Referral Rewards 5% discount (next renewal)
Inventory Replenishment - Ships FIRST